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1 United Kingdom United States

Blue Fin Building 735 East Main Street

110 Southwark Street Hendersonville

London SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664

Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.str.com

Visit California

For the Month of March 2013 Date Created: Apr 17, 2013

Tab

Table of Contents

1

Multi-Segment

2

Multi-Segment CA Locations

3

Raw Data File CA Counties

4

Help

5

Page 2 of 14

Tab 2 - Multi-Segment Currency: USD - US Dollar

Visit California

For the month of: March 2013

Percent Change from March 2012 Percent Change from YTD 2012

2013 2012 2013 2012 2013 2012 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold 2013 2012 2013 2012 2013 2012 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold Census Sample Census Sample

United States 63.7 63.4 110.57 106.12 70.39 67.29 0.4 4.2 4.6 5.5 0.8 1.2 57.7 56.7 108.31 103.63 62.47 58.71 1.8 4.5 6.4 7.2 0.7 2.6 51311 29864 4843370 3467406

Pacific 68.6 67.6 128.42 121.97 88.06 82.44 1.5 5.3 6.8 7.1 0.3 1.7 64.2 62.6 128.52 121.79 82.48 76.26 2.5 5.5 8.2 8.4 0.3 2.8 7845 4102 721334 542706

California 70.4 69.1 124.23 119.31 87.51 82.48 1.9 4.1 6.1 6.4 0.3 2.2 65.9 64.1 122.92 117.83 80.96 75.55 2.7 4.3 7.2 7.4 0.3 3.0 5481 2904 499735 378783

Anaheim-Santa Ana, CA 79.6 75.8 127.80 118.95 101.78 90.17 5.1 7.4 12.9 13.0 0.1 5.1 71.3 68.5 122.55 115.46 87.44 79.14 4.1 6.1 10.5 10.7 0.2 4.3 427 245 53800 42677

Los Angeles-Long Beach, CA 76.2 76.0 130.91 127.36 99.75 96.82 0.2 2.8 3.0 3.1 0.1 0.3 73.7 72.0 133.26 127.81 98.17 92.00 2.3 4.3 6.7 6.6 -0.1 2.2 985 466 96900 71900

Oakland, CA 70.3 67.2 98.33 93.01 69.11 62.48 4.6 5.7 10.6 10.8 0.2 4.8 67.5 65.0 98.02 92.41 66.16 60.06 3.8 6.1 10.2 9.9 -0.3 3.6 235 153 24040 20095

Riverside-San Bernardino, CA 70.3 68.3 114.75 107.29 80.63 73.29 2.9 7.0 10.0 10.5 0.4 3.3 64.0 62.5 103.17 99.90 66.05 62.41 2.5 3.3 5.8 6.5 0.6 3.1 503 254 42434 29401

Sacramento, CA 59.9 60.7 93.72 90.38 56.12 54.83 -1.3 3.7 2.4 1.4 -0.9 -2.2 57.1 55.9 96.27 90.62 55.01 50.64 2.3 6.2 8.6 7.6 -0.9 1.3 292 151 24965 18790

San Diego, CA 72.1 75.2 127.99 131.42 92.27 98.87 -4.2 -2.6 -6.7 -6.1 0.6 -3.6 67.5 67.3 126.74 125.55 85.55 84.46 0.3 0.9 1.3 1.8 0.5 0.8 466 306 58246 49242

San Francisco/San Mateo, CA 78.3 75.8 166.70 155.18 130.57 117.68 3.3 7.4 10.9 11.2 0.3 3.5 73.8 72.2 165.68 159.97 122.21 115.47 2.2 3.6 5.8 6.0 0.2 2.4 395 226 51277 42340

San Jose-Santa Cruz, CA 70.9 69.2 131.80 122.02 93.48 84.46 2.5 8.0 10.7 11.6 0.8 3.3 68.3 66.4 131.95 121.12 90.06 80.48 2.7 8.9 11.9 12.8 0.8 3.5 307 188 29424 24007

California South/Central 58.6 56.9 74.62 72.73 43.76 41.42 3.0 2.6 5.7 5.9 0.2 3.2 53.7 52.4 75.42 72.73 40.46 38.09 2.4 3.7 6.2 6.9 0.6 3.1 351 207 26229 19045

California North 56.5 52.9 101.38 98.26 57.30 51.94 6.9 3.2 10.3 11.3 0.9 7.9 51.2 48.3 99.62 94.97 51.01 45.90 6.0 4.9 11.1 12.1 0.9 6.9 636 291 35384 23280

California North Central 58.5 55.9 99.97 93.67 58.46 52.33 4.7 6.7 11.7 11.4 -0.3 4.4 54.1 49.7 102.68 90.96 55.53 45.25 8.7 12.9 22.7 22.4 -0.3 8.4 268 119 16889 10298

California Central Coast 63.4 61.1 126.44 122.25 80.20 74.66 3.9 3.4 7.4 8.6 1.1 5.0 57.5 56.0 123.20 119.44 70.81 66.83 2.7 3.1 6.0 7.1 1.1 3.9 575 283 37630 26464

Bakersfield, CA 62.9 66.7 69.03 66.72 43.39 44.52 -5.8 3.5 -2.5 -2.6 -0.0 -5.8 57.4 60.6 68.67 65.18 39.42 39.52 -5.3 5.4 -0.3 0.6 0.8 -4.6 128 82 9996 7829

Fresno, CA 56.2 51.6 79.90 79.06 44.87 40.83 8.8 1.1 9.9 10.5 0.5 9.3 51.4 47.9 79.64 77.51 40.91 37.10 7.4 2.7 10.3 10.9 0.5 7.9 129 78 10575 7671

Tulare/Visalia 55.8 49.5 75.81 74.78 42.32 37.03 12.7 1.4 14.3 14.3 0.0 12.7 51.3 46.3 80.86 80.89 41.47 37.43 10.8 -0.0 10.8 11.3 0.5 11.4 94 47 5658 3545

Santa Rosa 66.3 58.7 88.66 85.76 58.79 50.37 12.9 3.4 16.7 16.7 0.0 12.9 61.0 54.3 85.95 83.47 52.47 45.31 12.5 3.0 15.8 15.8 0.0 12.5 78 38 5341 3874

Redding/Chico 57.5 56.4 75.57 74.35 43.45 41.97 1.9 1.6 3.5 5.2 1.6 3.5 53.3 52.6 74.58 73.28 39.75 38.54 1.3 1.8 3.1 4.8 1.6 2.9 76 47 5161 3883

Vallejo/Napa Valley 58.1 55.0 153.18 150.55 88.95 82.77 5.6 1.7 7.5 9.2 1.6 7.3 51.4 49.7 145.59 139.48 74.77 69.36 3.3 4.4 7.8 9.5 1.6 4.9 123 72 8447 6597

California Rural North 51.7 47.8 88.79 84.29 45.94 40.25 8.3 5.3 14.1 14.1 0.0 8.4 47.0 43.4 92.50 84.97 43.51 36.89 8.3 8.9 17.9 17.9 0.0 8.4 288 105 13099 7036

Eureka/Crescent City 54.2 52.8 75.31 72.55 40.80 38.29 2.7 3.8 6.6 9.8 3.1 5.8 48.2 48.1 73.48 71.96 35.45 34.64 0.2 2.1 2.3 5.5 3.1 3.4 71 29 3336 1890

Stockton/Modesto 60.3 56.9 68.45 68.50 41.25 38.98 5.9 -0.1 5.8 6.1 0.3 6.2 56.2 52.9 68.03 67.58 38.26 35.76 6.3 0.7 7.0 7.3 0.3 6.6 109 64 7576 5628

Central CA/Merced 57.0 55.0 127.07 114.64 72.46 63.06 3.7 10.8 14.9 14.0 -0.8 2.9 52.3 47.2 133.03 112.09 69.59 52.90 10.8 18.7 31.6 30.5 -0.8 10.0 159 55 9313 4670

Oxnard/Ventura MSA 62.9 65.5 102.67 100.16 64.60 65.64 -4.0 2.5 -1.6 -1.7 -0.1 -4.1 60.5 61.0 101.40 98.84 61.34 60.31 -0.9 2.6 1.7 1.6 -0.1 -1.0 87 52 8249 6717

Santa Barbara/Santa Maria MSA 64.5 64.4 144.61 134.75 93.27 86.85 0.1 7.3 7.4 9.5 1.9 2.0 59.8 59.1 137.80 133.08 82.37 78.60 1.2 3.5 4.8 6.9 2.0 3.3 130 64 9219 6357

San Luis Obispo/Paso Robles 65.8 60.1 110.97 104.28 72.98 62.71 9.4 6.4 16.4 18.8 2.1 11.6 57.2 54.5 105.17 100.11 60.13 54.54 4.9 5.1 10.3 12.5 2.1 7.1 155 67 8578 5273

Monterey/Salinas MSA 61.2 55.9 140.90 143.58 86.26 80.29 9.5 -1.9 7.4 8.1 0.6 10.1 53.7 51.0 141.97 139.83 76.26 71.25 5.4 1.5 7.0 7.7 0.6 6.0 203 100 11584 8117

A blank row indicates insufficient data. Source 2013 SMITH TRAVEL RESEARCH, Inc.

DISCLOSURE Destination Reports are publications of Smith Travel Research, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in

whole or part, without written permission of either Smith Travel Research, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with Smith Travel Research, Inc. or STR Global Ltd for the terms and conditions governing the ownership,

distribution and use of Destination Reports and their contents.

Occ % ADR RevPAR

Year to Date - March 2013 vs March 2012

ADR RevPAR Properties Rooms

Participation

Occ %

Current Month - March 2013 vs March 2012

Page 3 of 14

Tab 3 - Multi-Segment CA Locations Currency: USD - US Dollar

Visit California

For the month of: March 2013

Percent Change from March 2012 Percent Change from YTD 2012

2013 2012 2013 2012 2013 2012 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold 2013 2012 2013 2012 2013 2012 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold Census Sample Census Sample

Airports+ 76.9 76.3 103.68 99.82 79.71 76.18 0.7 3.9 4.6 5.8 1.1 1.9 73.4 71.9 103.37 99.31 75.82 71.36 2.1 4.1 6.3 7.3 1.0 3.1 272 202 41844 37515

Interstate+ 56.3 57.8 70.04 69.61 39.45 40.23 -2.5 0.6 -1.9 -0.4 1.6 -1.0 52.8 53.0 70.26 68.97 37.11 36.56 -0.4 1.9 1.5 2.5 1.0 0.6 268 145 16364 11183

Resort+ 73.1 70.6 168.81 157.40 123.41 111.12 3.5 7.2 11.1 11.4 0.3 3.9 65.5 63.8 159.29 150.42 104.31 95.90 2.7 5.9 8.8 9.3 0.5 3.2 613 327 67869 55008

Small Metro/Town+ 58.1 55.7 100.64 96.48 58.44 53.74 4.3 4.3 8.7 9.4 0.7 4.9 53.1 50.6 101.73 95.42 54.05 48.26 5.1 6.6 12.0 12.8 0.8 5.8 1083 404 58959 31652

Suburban+ 70.6 68.9 111.70 107.29 78.82 73.95 2.4 4.1 6.6 6.9 0.3 2.7 66.2 64.3 112.18 107.24 74.27 68.99 2.9 4.6 7.6 7.9 0.2 3.2 2379 1445 217267 170643

Urban+ 75.4 75.5 147.05 143.65 110.89 108.42 -0.1 2.4 2.3 1.9 -0.4 -0.5 72.0 70.5 146.36 142.54 105.44 100.54 2.1 2.7 4.9 4.3 -0.6 1.6 866 381 97432 72782

Luxury Price+ 76.4 75.1 232.90 223.52 177.89 167.96 1.6 4.2 5.9 7.1 1.1 2.8 71.4 70.8 228.90 219.19 163.35 155.11 0.8 4.4 5.3 6.4 1.0 1.8 395 327 76373 71905

Upscale Price+ 74.1 73.3 148.58 143.35 110.05 105.06 1.1 3.6 4.7 5.2 0.4 1.5 69.9 68.0 148.78 142.12 103.96 96.63 2.8 4.7 7.6 8.1 0.5 3.3 718 525 98441 88707

Midprice Price+ 70.5 70.2 109.95 105.97 77.50 74.35 0.5 3.8 4.2 5.1 0.8 1.3 66.2 64.8 108.84 104.61 72.08 67.76 2.2 4.0 6.4 7.2 0.7 3.0 1309 894 136487 112966

Economy Price+ 65.7 63.5 79.72 75.40 52.34 47.86 3.4 5.7 9.4 9.4 0.1 3.5 61.0 58.2 78.07 74.01 47.60 43.06 4.8 5.5 10.6 10.5 -0.0 4.8 1157 606 83689 57247

Budget Price+ 66.5 64.2 62.54 59.39 41.57 38.13 3.5 5.3 9.0 9.1 0.1 3.6 61.5 59.7 61.09 58.30 37.59 34.80 3.1 4.8 8.0 8.1 0.1 3.2 1902 552 104745 47958

A blank row indicates insufficient data. Source 2013 SMITH TRAVEL RESEARCH, Inc.

DISCLOSURE Destination Reports are publications of Smith Travel Research, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination

Reports, in whole or part, without written permission of either Smith Travel Research, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with Smith Travel Research, Inc. or STR Global Ltd for the terms and conditions

governing the ownership, distribution and use of Destination Reports and their contents.

Occ % ADR RevPAR

Year to Date - March 2013 vs March 2012

ADR RevPAR Properties Rooms

Participation

Occ %

Current Month - March 2013 vs March 2012