1. 3 casi di social business, marketing digitale
e CRM integrati: l'agency ci supporta live,
dalla relazione alla transazione!
I casi Moby, Amadori e Avanzi sulla nuova piattaforma IBM
per la Customer Experience & Multichannel Marketing
Max Ardigo’
Consulente di trasformazione digitale – IBM Italia
max_ardigo@it.ibm.com@it.ibm.com
ardigo
max ardigo’
38. IBM Customer Experience Suite & Intranet Experience Suite
Fast and easy for business users – Lots of ready templates
PLE
M
EXA
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39. IBM Customer Experience Suite & Intranet Experience Suite
Fast and easy for business users – 15 min activity
39
40. IBM Customer Experience Suite & Intranet Experience Suite
Enabling Mobile and BYOD for Employees and Customers
Portal Responsive Design & Worklight for full native apps.
41. IBM Customer Experience Suite & Intranet Experience Suite
Injecting social business and collaboration in context for selective
customer relation, engagement, service
42. IBM Customer Experience Suite & Intranet Experience Suite
Injecting social business and collaboration in context for selective
customer relation, engagement, service
PLE
XA M
E
43. IBM Customer Experience Suite & Intranet Experience Suite
Enabling real time social content compliancy by rules and alerts
PLE
XA M
E
44. IBM Customer Experience Suite & Intranet Experience Suite
Enabling social data collection, segmentation and
prospect/customer clustering
Customer
Data Hub
44
45. IBM Customer Experience Suite & Intranet Experience Suite
Enabling digital marketing optimization and automation,
individual behavioral and social analytics
IBM Portal & Web Content
Social Registration / Data collection
Real time personalization
Targeting
Coremetrics / Tealeaf /
Unica / SPSS
individual digital analytics, real
time monitoring, I/O ERP
data, dynamic segments,
mkt. automation
Customer
Data Hub
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46. IBM Customer Experience Suite & Intranet Experience Suite
Enabling “in context” analytics, for employers, marketers
47. IBM Customer Experience Suite & Intranet Experience Suite
Enabling advanced analytics and rule-based
cross channel segmentation, targeting and automation
48. IBM Customer Experience Suite & Intranet Experience Suite
Enabling advanced analytics and rule-based
cross channel segmentation, targeting and automation: i.e. organic search