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Kindle Fire - Includes Special Offers (Previous Generation - 2nd)

4.4 out of 5 stars 11,609 ratings

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  • 40% faster performance than the first generation Kindle Fire, with new processor, longer battery life, and twice the memory
  • Over 27 million movies, TV shows, songs, magazines, books, audiobooks, and popular apps and games
  • Fast web browsing over built-in Wi-Fi
  • Integrated support for Facebook, Twitter, Gmail, Hotmail, Yahoo!, and more, as well as Exchange calendar, contacts, and email

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4.4 out of 5 stars
11,609 global ratings

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Customers say

Customers find the Kindle Fire easy to use and appreciate its readability features, with one mentioning it can read Barrons Newspaper aloud. The tablet receives positive feedback for its app variety, with tons of free apps available, and customers like its size, noting it fits nicely in purses and is portable. While the functionality works well for web browsing, some customers report issues with FreeTime compatibility. The battery life receives mixed reviews, with several customers reporting poor performance.

AI-generated from the text of customer reviews

2,185 customers mention "Value for money"2,008 positive177 negative

Customers find the Kindle Fire offers good value for money, with several noting it's worth the price, and one mentioning it provides a less expensive text-to-speech option.

"...consider the price and the functionality I think this is an outstanding tool / toy...." Read more

"...In my opinion, this application and its ease of use along with the price point makes the Kindle Fire the best option for tablets for children by far." Read more

"...Ability to play some fun games. No monthly charge (as you would get with a tablet)...." Read more

"...That, and the prices really aren't terrible. Especially if you have Amazon Prime. Which you should...." Read more

1,898 customers mention "Ease of use"1,471 positive427 negative

Customers find the Kindle Fire easy to use and set up, with one customer noting that the settings and store navigation is straightforward.

"...Turning pages is pretty darn easy - just tap the side of the screen to go to the next page or back a page, or you can swipe your finger across the..." Read more

"...In my opinion, this application and its ease of use along with the price point makes the Kindle Fire the best option for tablets for children by far." Read more

"...PROS: The obvious: beautiful, color screen. Easy to navigate. Availability of apps. Familiarity there for people who use Android devices...." Read more

"...Navigation is a bit confusing (at least it was for me) at initial start up...." Read more

1,258 customers mention "Readability"1,171 positive87 negative

Customers find the Kindle Fire great for reading, particularly appreciating the ability to read without interruption. One customer mentions that the device can read newspapers aloud, while another notes it works well for both books and videos.

"...Kids will love it as they can read books, play games, watch TV and movies, and a whole lot of other things...." Read more

"...It's also easier to read the B&W Kindles in the bright sun. Also, you must use WiFi and thus be in a WiFi hotspot...." Read more

"...Something cool I've found is that you can store all your apps, books, etc on your Amazon Cloud, the device itself, or both...." Read more

"...For even capable readers, this enables us to listen to a book when our visual attention is elsewhere (cooking, house chores, driving, computing),..." Read more

1,004 customers mention "Love of tablet"935 positive69 negative

Customers love the Kindle Fire, describing it as a great e-reader and little machine.

"...- FIRE HD lighter and while it is about the same thickness, the edges are rounded more like an iPad...." Read more

"...These Kindles are better at apps and games. You can watch downloaded video, so PRIME is excellent to add and it's worth having...." Read more

"...Don't get me wrong, it's a very neat gadget and fun to play with, but there are some cons that kept me from giving it 5 stars. -..." Read more

"...So, overall, this is a fabulous device and I'm really glad I bought it...." Read more

838 customers mention "App variety"658 positive180 negative

Customers appreciate the variety of apps available on the Kindle Fire, with tons of free options and the addition of the Freetime app.

"...my children love them, too, and now that Kindle Freetime is available, free, and installed on the devices, I feel like they are for the most part..." Read more

"...Easy to navigate. Availability of apps. Familiarity there for people who use Android devices. Ability to play some fun games...." Read more

"...The Kindle has access to ALL of my required apps and SOME of my wanted apps (doesn't have Disney or Sprout)...." Read more

"...VERY LIMITED APP MARKET: I love gmail, google books, google music, and google drive - NONE of which are available here...." Read more

836 customers mention "Size"766 positive70 negative

Customers appreciate the Kindle Fire's size, noting that it is handy, fits nicely in a purse, takes up minimal space, and is easy to carry around.

"...I feel like they are for the most part safe for my kids and yet tailored to them...." Read more

"...The size: I like a small device; this fits where ever a book would. It charges with the a mini-USB cord and not some device-specific cord...." Read more

"...The new Kindle is ever so slightly larger but it still fits in my same case which makes me happy. *..." Read more

"...I like the smaller size because it's no bigger than a trade paperback and it fits in a purse. Finally, the Fires are an awesome travel tablet...." Read more

1,175 customers mention "Functionality"817 positive358 negative

Customers have mixed experiences with the tablet's functionality, with some reporting that it works extremely well and the web browser performs well, while others mention specific issues such as compatibility problems with FreeTime and video playback problems.

"...They do work really, really well, though. Through your Amazon account:..." Read more

"...This works extremely well, but is only as good as your library's collection...." Read more

"...Very annoying & distracting. 2. My Audible books won't play on my device?..." Read more

"...I even ordered a book and a few apps. The Kindle worked as my alarm clock and boredom-relieving device in airports, planes and long waits for..." Read more

712 customers mention "Battery life"172 positive540 negative

Customers report significant issues with the tablet's battery life, noting that it drains quickly and stops charging after only a few months of use.

"...Why in the world does it do this? - the left side of my Fire seems loose somehow, it's hard to explain...." Read more

"...At first, I assumed it was just a defective battery...." Read more

"...one having the issues with the Kindles charging port and quickly DYING battery situation. The responses I received were LESS than appreciated...." Read more

"...You also get double the memory, better wifi and over 2 hours more battery life. All for $40...." Read more

Also I don't like that I can't easily change the background wallpaper to ...
4 out of 5 stars
Also I don't like that I can't easily change the background wallpaper to ...
I've only had it 1 day, bought it for my 3 year old. He was always playing his educational games on my phone, so we decided to just get him a Kindle to download his games on- we travel a lot so this will come in handy. The only complaint so far is that the batter life doesn't seem to last that long, it last 2 hours maybe before needing to get charged again and it's slow pain to charge with the USB charger. Also I don't like that I can't easily change the background wallpaper to a picture, etc. But for the price, the negatives I've found aren't really that bad.
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Top reviews from the United States

  • Reviewed in the United States on December 26, 2012
    I have recently purchased four Kindle Fire 7" tablets for my four children, although I am sharing a Fire with my youngest. If I were to give them a broad review, I would say that we love everything about them. What really sold me on the Kindle Fire, however, (I also considered several other Android tablets before purchasing these) was the ability to set parental controls on the device and through Freetime. I've spoken to a few other parents who weren't aware of the new Kindle Freetime features, so I thought I'd write down quickly what you can do to help make your Kindle safer for your child to use. There are multiple layers of protection on the Kindle Fire -- through your Amazon account, through the device itself, and through Kindle Freetime. Please note that these steps aren't a substitute for parental supervision. They do work really, really well, though.

    Through your Amazon account:
    The easiest way to ensure that your child can't access or purchase your content through your Amazon account is to set up a separate account. Keep in mind, though, that if you set up a separate account you'll have to pay again for apps and content you'd also like to use on your account. So, if both you and your child have a Kindle and you both want to play "Where's My Perry," you'll have to buy it twice, once on each account. Because I am sharing a Kindle with my youngest daughter, I chose to link all of our Kindles to my account so that I would only have to pay once. If you do this, consider turning off "one click" ordering on your Amazon account. That way, if your child does somehow circumvent the Freetime and device parental controls (which is fairly difficult), he or she still won't be able to purchase anything without a credit card or paypal account (and if your child has access to a paypal account, perhaps THEY should be teaching YOU to use how to use a Kindle). ;-)

    Through the device:
    Your new Kindle will turn on as soon as you plug it in. While it is charging, swipe to unlock the screen. Register your Kindle to whatever Amazon account you want it connected to. When your Kindle asks if you'd like to link to a facebook or twitter account, opt out; obviously you don't want your child posting to facebook. You'll have to decide whether you want to add an email account. Because I am sharing my Kindle with my daughter, I added my gmail account so that I can check it from the device. That's not the safest bet, but I trust the device parental controls and Freetime to protect her from that. Next, when you get to the home screen, scroll on through the initial tutorial, or skip it if you already know how to use a Kindle. Now for the nitty gritty; pull down from the top to reveal the "Settings" menu. Click "More" (the plus sign icon) and then touch "Parental Controls." Touch "On." You will need to set up a password for all future parental controls on the device. Pick something you'll remember, because if you forget it, you'll have to do a hard reset to your device to get a chance to set the password again. Also, make sure you check the "Hide Password" box so no little eyes can watch what you type -- this box will stay checked in the future. Next, make sure that the Web Browser and the Email, Contacts, and Calendars are on "Blocked." Password Protect Purchases (this one is super important!) and Password Protect Video Playback should be set to "On." You can go a step further and block certain types of content by touching the "Block and Unblock Content Types." All that stuff is up to you. Next, you can Password Protect your wifi toggle and Location-Based Services (LBS) by checking "On" for both. Once you have these controls set, you can then turn them off when YOU want to use the Kindle. You will need to enter your password first to enter the Parental Controls menu and then again to change the setting to "Off." Another thing to think about if you're really worried about your child accessing inappropriate content or even seeing pictures of it on the device itself (some book covers are not exactly appropriate for little eyes) is your Carousel. Your most recent activity on the Kindle remains on your Carousel. When you turn on the Kindle -- if you don't have Freetime activated -- this will pop up as your home screen. So, if you're doing something you really don't want your kids to see on the Kindle, go ahead and press and hold on that activity's icon and remove it from the carousel. You'll have to do this EVERY time you engage in that activity, or open that book, however, so be aware. These are ways that you can set some parental controls on the device, but because of the nature of the Carousel and the way the Kindle presents purchased content that's available on the cloud even though it's not downloaded to the device, you should consider using Freetime on your Kindle.

    Through Freetime:
    Freetime is an amazing application. It allows your child to essentially have his or her own Kindle, with his or her own Carousel and Favorites, and with access only to content that you specify. Freetime is a free app that is installed automatically on Version 10.2.4. However, when you get your Kindle, it might not necessarily be using that operating system. If your Kindle is new, allow it to charge to around 85%, and it will do an automatic system update. After that, you should see Freetime as an App on your device. If your Kindle is updated (to check, pull down the settings menu, touch "Device," and then "About"), but you still don't see Freetime, pull down the Settings menu and then push "Sync." Alright, once you have Freetime successfully installed, open it up. It's going to give you the option of signing up one child or multiple children for the Freetime Unlimited option. Freetime Unlimited is a good deal, but it's not for everyone. I use it with my kids, but it's up to you. Next, Freetime will prompt you to enter your child's/children's information to create profiles for them. You'll enter their name, their gender, their birthday, and pick an icon for them. You can enter all children who will be associated with your account this one time, whether they'll be using different Kindles or sharing a Kindle. This information will stay with your Amazon account, not with the device; this means that I can actually set up and control my four children's Freetime profiles that they use on THEIR Kindles from MY Kindle, since they are all registered to my account. This also means that your children can have their own individual home screens and settings even if they all share one Kindle. After you set up profiles, you are taken to a screen that has your children's Icons and options for you. This is the Parent Settings menu. From there, click the "Manage Content and Subscriptions" icon. You'll have to enter the parental controls password you set for the device earlier. From here you can add titles to your children's library -- essentially, you select what on the device your child can access when Freetime is running. Click on "Add Titles to _______'s Library," and you will be able to individually select what books, videos, and apps your child can use or even see as available. Note that when you add a new book, video, or app to your device, you will have to go through this process to allow your child to access it in Freetime. Once you've selected content, click the "Back" arrow until you're at the Parent Settings screen again. Now click on the "Daily Time Limits" icon -- it's a little alarm clock. Again, you'll have to enter your password. Now you'll see your children's profiles again. Click on one, and toggle the "Set Time Limits" option to "On." Then set your time limits. You can simply set total screen time or make the limits content-specific. When you're done, head back to the Parent Settings screen. You'll notice there's a "Manage Child Profiles" icon. By touching that, you can add or remove profiles, and you can also touch a child's name to alter their accessible content and time limits. The "More" icon does more of the same, with one exception -- it also lists "Kindle Fire Settings" as an option in its menu. By touching this, you can change the Kindle Fire device settings I mentioned above -- after entering your password, of course. Now that you've got that all set up, touch a child's icon and head into their own personal Freetime home screen. You'll notice that the top left of the Kindle (when held horizontally -- Freetime does not give the option of holding the device vertically, although some apps accessible within Freetime do) no longer says that this is your Kindle. It says that it is the child's Kindle. Cute, right? Now, one thing that I did for my children, since I do use Freetime Unlimited, was to add a few things I knew they would like to their "Favorites." Your child can access this screen by pressing the star on the lower right. They can access their home screen -- their Carousel -- by pressing the "Home" icon, just like you would to access your Carousel outside of Freetime. When your child is in Freetime, he or she cannot access anything that you didn't give them permission to access, and content that's part of your cloud account will not show up as available like it would on the Kindle outside of Freetime. Ads WILL show up in apps, however, and ads may or may not be child-appropriate, so be aware of that. However, if your child clicks on that ad, access to the browser is blocked. To exit Freetime, pull down what would be the settings menu if you weren't in Freetime, and touch "Exit." You will have to enter your password, of course. If you want Freetime to pop up when your child turns on the Kindle again, DON'T exit -- simply shut down while inside of Freetime. If you are in Freetime when you shut down, the Kindle will restart in Freetime when it is turned on again -- on the same profile it was on before. So remember, if you exit Freetime to use the Kindle yourself but would like Freetime to be open when your child picks the device up again, be sure to start Freetime once more before turning the device off.

    I love our Kindles and my children love them, too, and now that Kindle Freetime is available, free, and installed on the devices, I feel like they are for the most part safe for my kids and yet tailored to them. My children honestly feel like they have their own tablets and not that they are just using mine. They can set their own favorites and control their own Carousel, and they enjoy being able to do that. If you're not already using Freetime and are uncomfortable with allowing your child to navigate a tablet without constant supervision, give it a try. In my opinion, this application and its ease of use along with the price point makes the Kindle Fire the best option for tablets for children by far.
  • Reviewed in the United States on September 15, 2012
    To sum up what I will tell you about in the details below, for just $159 you are getting one heck of a deal on a tablet computer - especially if you compare it to the $199 for the first-generation Fire this one is replacing and the $500 or more you can spend on a Wi-Fi version of the iPad. Overall, if you consider the price and the functionality I think this is an outstanding tool / toy. My review below compares a lot of the features of this version of the Fire to the original Fire, but also some of the features for a first-time user.

    Wi-Fi Connectivity:

    My standard test for trying out new gadgets is to see how fast they run side-by-side with a known piece of equipment doing the same test at the best place of Wi-Fi in my house and the worst place where it drags. In this comparison, I had this version of the Fire sitting next to the previous version of the Fire, my Motorola RAZR smartphone, my iPad 2 (yes, the Kindle guy uses an iPad for work), and the new 7" Fire HD (the Fire HD is in a separate yet similar review) all just using a Wi-Fi connection vs. cellular connectivity..

    My website test is to hit the mobile websites of FoxNews, CNN, my personalized Yahoo page, Google, and the Houston Chronicle. The ones that were usually slow on the other devices and were slow on the Kindle Fire (Houston Chronicle and CNN), and for the other sites I couldn't tell a difference in speed at the location closest to my router. When I went to the slowest / worst reception location of my house, the speed did not have a noticeable difference in the other devices, except it did lose connection on CNN. Basic web searches on Google were all at the same speed.

    Screen Display / Video Playback:

    Amazon has made a few tweaks in the display / resolution, and I compared the viewing experience watching - don't laugh - the first episode of the Wonder Woman TV series from the 70's. The display on this Fire was one heck of a lot better in terms of sharpnessthan last year's model. For you technical folks out there, the display is the same 1024x600 on last year's model yet looked crisper - the only thing I can attribute that to is last year's model I have has been used quite a bit and maybe there is some decrease in the view over time or it could be because I have a 3M screen protector on the old and haven't put one on yet with the new. I don't know, it's just better looking.

    Sound / Music Playback:

    Similar to last year's model, the two speakers are located at the top of the Kindle Fire in two not-noticeable ports. My test of this feature was cranking up Van Halen's Panama to maximum volume (I wanted to see if it could really play the guitar licks), and I would alternate covering one speaker up over the other: you have true stereo sound with no degradation of the sound that makes you think you are about to blow the speaker. The headphone jack is located at the bottom of the unit just to the left of the power switch and the micro-USB port. I don't like the placement here, as I tend to read books in the portrait mode (up / down similar to holding a book) vs. landscape mode, and the bottom of my headphone cord tends to "poke" you in the leg while reading and listening to a song at the same time.

    Email Setup:

    Email setup was very easy, but I will tell you I am using an existing app called Enhanced Email that I received here on the Amazon app store for free vs. what came as standard with the Fire. I did setup the email app that came with the program with no problem - it took about a minute to setup my main Google account - and I was able to send and receive emails with no problem. For those of you asking yourself why am I using the Enhanced Email program, the simple answer is like many of you I have more than one email account: you can quickly switch back and forth on the accounts with the tool. The lazy person in me appreciates that as I don't like getting out of the lazy chair once I'm settled in!

    New Tabs and Screen Layout:

    In addition to the normal Newsstand, Books, Music, Video, Docs, Apps, and Web tabs Amazon has added a new look and feel to the overall display such as rather than 5 rows of 5 apps per row on the apps tab it is now 4 rows of apps with 4 apps per row which means bigger icons and fonts (yes), but more things to scroll through to find what you are looking for. To offset that pain, I think that's why the added the new tabs called Shop, Games, Audiobooks, and Offers. While many of these are self-explanatory, there are a LOT of ads in each of the tabs - after all, Amazon wants you to buy a lot of stuff to help offset whatever the true cost of this unit is.

    While the apps tab has all of your apps in the cloud or on the device, the games tab basically slices and dices the apps you have to be game specific - that's pretty handy and helps out quite a bit, especially if you have a lot of apps and want to sit down and play a game (although you still have to scroll away to find, say, a business app in the app tab).

    What I think is a really nice new feature is the Audiobooks tab. Amazon of course gives you many opportunities in this tab to make purchases from their Audible subsidiary, but you also have a "Library" area where you can see your audiobooks that are stored either on the Cloud or on your Kindle Fire in the Device tab.

    Reading Books:

    When the Fire first came out, I preferred reading on my e-Ink Kindle and not at all on the Fire. That's because I think reading is easier on my eyes with the e-Ink version of Kindle, but I'm getting there! Turning pages is pretty darn easy - just tap the side of the screen to go to the next page or back a page, or you can swipe your finger across the screen to do the same.

    Feature I wish this had?

    The #1 thing would have to be a Bluetooth connectivity option. Of course, if I put this right next to my iPad there could be others such as the larger screen and a 3G or 4G connection option, but that's going to be in next month's release and I would call myself an iPad-lite user vs. an experienced pro so who knows what else I could be missing (life has been good so far, so I'm not complaining)? For $159, I feel like I am getting a lot already.

    The #2 thing would be a plug / charger that connects to an electrical outlet vs. a USb port on your computer or a USB-compatible charging plug you may already own. I realize they had to cut things out to keep the cost down to $159, and luckily I - like many of you - have lots of these things laying around. First time buyers may not, but they might be in the minority.

    Overall, at $159 this is not a great deal it is an outstanding deal. Kids will love it as they can read books, play games, watch TV and movies, and a whole lot of other things. Adults should like it for the exact same reasons, but while I try to minimize the amount of work-related stuff I do at home with the business apps that are available here in the Amazon App store and other places around the Internet I can also work on Excel and Word-compatible files when I have to without having to fire up my work laptop or whatever the case may be.
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