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The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film Paperback – April 28, 2009

4.6 out of 5 stars 135 ratings

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Did you know that most of the biggest indie filmmakers, screenwriters, and producers working today each made the same avoidable mistakes early on in their careers?

The Reel Truth details the pitfalls, snares, and roadblocks that aspiring filmmakers encounter. Reed Martin interviewed more than one hundred luminaries from the independent film world to discuss the near misses that almost derailed their first and second films and identify the close shaves that could have cut their careers short. Other books may tell you the best way to make your independent film or online short, but no other book describes so candidly how to spot and avoid such issues and obstacles as equipment problems, shooting-day snafus, postproduction myths, theatrical distribution deal breakers, and dozens of other commonly made missteps, including the top fifty mistakes every filmmaker makes.

From personal experience and his years as a freelance reporter covering independent film for
USA Today and Filmmaker magazine, Martin uncovers the truth about the risks and potential rewards that go with chasing celluloid glory. Whether you're writing a screenplay, looking for financing, about to start shooting, or thinking about investing time and money (or someone else's money) in an independent film, The Reel Truth is a must-read.

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Editorial Reviews

From Publishers Weekly

Film marketer and business professor Martin has created a step-by-step guide on how to make an indie film and includes stories from and about such industry insiders as producer Christine Vachon and directors Doug Liman and Kimberly Peirce. Martin covers everything from raising money to distribution, while including invaluable details such as the average cost of a soundtrack song (about $15,000, but $500,000 if it's the Rolling Stones) or the price of renting a New York City theater for a one-week run ($10,000–$50,000). Using current examples like the trial and tribulations of Sideways director Alexander Payne or the financing behind Swingers, Martin dispenses practical advice culled from real-life indie hits and misses that is both inspiring and cautionary. For certain technical information (sample budget breakdowns and representation contracts), Martin includes a solid appendix in what is ultimately an informative and very entertaining account of the indie film for would-be independent filmmakers and producers. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“This is an amazingly well-researched and accurate chronicle of independent filmmaking. I learned so much--things I wish I'd known when I was in the middle of it all myself. It is hard sometimes to make filmmaking advice flow with dramatic interest, but Reed Martin keeps it clear, eloquent, and fresh. I would definitely suggest The Reel Truth to aspiring filmmakers--it would make a great textbook--and I am personally looking forward to the next volume, especially now.” ―Tom DiCillo, director of Living in Oblivion, Johnny Suede, Delirious, and When You're Strange

The Reel Truth is definitely a book every filmmaker should read. Reed Martin does a great job of covering everything from first-timer mistakes to new paths in distribution and gets some really great advice from leading producers, distributors, writers--pretty much everyone.” ―Brian Newman, CEO, Tribeca Film Institute

“Reed Martin has written a production guide filled with indispensible information and enlightening anecdotes. The novice filmmaker can learn something by opening to any page in
The Reel Truth.” ―Mark Pogachefsky, President MPRM Communications

“[Martin] interviewed Danny Boyle, Christine Vachon, Doug Liman, Barbara Kopple, Alexander Payne, Darren Aronofsky, and Werner Herzog along with dozens of indie film execs. He says he asked everyone two questions: ‘What's the worst advice you ever got?' and ‘What do you wish somebody had told you that would have saved you a lot of trouble?' . . . Martin peppers
The Reel Truth's tales of woe with inspirational stories about tough-minded auteurs who refuse to give up.'” ―Hugh Hart, The San Francisco Chronicle

“The road to making an indie film can seem more like the stations of the cross at times. Reed Martin's
The Reel Truth is the gospel telling of a journey that many martyrs have taken before. Bring it with you for inspiration, and as a reminder that any movie that gets made is a miracle.” ―Matt Tyrnauer, director/producer, Valentino: The Last Emperor

“Reed Martin's
The Reel Truth is not only a terrific guide for aspiring filmmakers and a modern textbook for film school students everywhere. The advice and anecdotes in the chapters covering production, marketing, distribution, and online exhibition are useful for working filmmakers as well. For anyone hoping to make a successful independent film--especially in today's hyper-competitive environment--The Reel Truth is required reading.” ―Miguel Arteta, director, Youth in Revolt, and The Good Girl

“A brilliant how-to manual for tackling and mastering the industry.” ―
Anthony Bregman, producer of Eternal Sunshine of the Spotless Mind

“This book is indispensable.” ―
Tom Bernard, Copresident, Sony Pictures Classics

“The path to the premiere and beyond of any feature film is a minefield. With
The Reel Truth, Reed Martin has given new filmmakers the battalion of bomb detectors necessary for survival.” ―Ted Hope, producer of The Ice Storm

“Reed Martin has created a smart, engaging read that is also one of the most comprehensive and cutting-edge looks at the changing face of independent-film production and distribution today. This is the one book I would call essential for anyone who really wants to make a career out of filmmaking.” ―
Drew McWeeny, aka Moriarty, Ain't It Cool News

“Packed with practical advice and anecdotes from successful indie icons, Reed has written a guidebook essential for any aspiring filmmaker.” ―
Tom Ortenberg, President of Theatrical Films, The Weinstein Company

“The most up-to-date guide readers could want…No one who embarks on a feature of his or her own after reading T
he Reel Truth can say he or she has not been warned--and, more important, not been prepared.” ―Jim Hemphill, American Cinematographer Magazine

“A must-have manual of knowledge and entertainment for beginning and experienced filmmakers...To not have this information is like scuba diving by yourself, skydiving without packing your own parachute...why risk it?” ―
Chris Eyre, director of Smoke Signals

“What's great about
The Reel Truth isn't simply its usefulness, but its thoroughness...Martin's invaluable book will help you navigate the treacherous terrain of the modern independent film scene.” ―Chris Bolton Powells.com

“An invaluable resource for those striking out on their own…From production, post-production, marketing and distribution, the book also covers such areas as dealing with music licensing, investors, script theft and securing legal help. However, it is Martin's personal interviews with leading directors, writers, producers and studio executives that offers "The Reel Truth" an extra layer of validity and insight to make it a true "insider's guide.” ―
Jorge Carreon, Examiner.com (Los Angeles)

“Making a movie, be it a five-minute short or a two-hour feature, takes more than vision. In his witty and addictively readable book
The Reel Truth, author Reed Martin provides 500 pages of how-to advice for would-be De Palmas--everything from financing to casting, scoring to marketing--and backs it up with cautionary anecdotes and tips from famous directors.” ―Rene Rodriguez, The Miami Herald

“Reed Martin interviews some of the brightest minds in independent cinema, including Danny Boyle ("Slumdog Millionaire") and Christopher Nolan ("Memento"), for riveting first-person accounts of their own success stories as well as the moments when their careers could have ended right then and there if they opted to give up …More importantly, Martin offers practical lessons for those still dedicated enough to want to make a film” ―
Christian Toto, Examiner.com (Denver)

Product details

  • Publisher ‏ : ‎ Farrar, Straus and Giroux
  • Publication date ‏ : ‎ April 28, 2009
  • Edition ‏ : ‎ First Edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 544 pages
  • ISBN-10 ‏ : ‎ 0571211038
  • ISBN-13 ‏ : ‎ 978-0571211036
  • Item Weight ‏ : ‎ 1.04 pounds
  • Dimensions ‏ : ‎ 5.5 x 1.21 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 135 ratings

About the author

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Reed Martin
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Reed Martin is a former adjunct professor at NYU's Stern School and Columbia Business School. Previously, he has worked as Director of Marketing at Independent Pictures, the New York-based production company of Cary Woods (producer of the dancehall comedy "Swingers" starring Jon Favreau and Heather Graham.) Martin is also a former researcher at Harvard Business School, where he co-authored business cases with the senior faculty. Finally, Martin is a graduate of the management trainee program at 20th Century Fox Film in Los Angeles who received an MBA in marketing from Columbia Business School and a master's degree in business reporting from Columbia Journalism School. His two favorite movies include the uplifting documentary "MERU" (2015) and the underrated Kevin Bacon comedy "The Big Picture" (1989).

Customer reviews

4.6 out of 5 stars
135 global ratings

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Customers say

Customers find the book informative and well-written, with one review highlighting its expert insights into common filmmaking pitfalls. Moreover, they appreciate how it covers every facet of getting a movie made, with one customer noting its realistic portrayal of the filmmaking journey. Additionally, customers value the book's practical approach and consider it worth its price.

33 customers mention "Information quality"33 positive0 negative

Customers find the book informative and practical, with one customer noting it provides real case studies and expert insights into common pitfalls.

"The Reel Truth is a very comprehensive and helpful guide to the novice and more experienced filmmaker...." Read more

"...this point in time in the industry, but nevertheless a good and informative book. Suggest." Read more

"...The value of this book is that Reed is grounded in the day-to-day business of independent filmmaking, especially the experiences of first time..." Read more

"The Reel Truth is an absolute gem for anyone serious about pursuing a career in filmmaking...." Read more

9 customers mention "Language"9 positive0 negative

Customers appreciate the book's language, noting that it is well written and easy to understand, with one customer highlighting its clarity.

"...The book is so well written it reads like a confessional and I couldn't put it down...." Read more

"...Martin, however, writes from a place of deep knowledge, drawing from the lived experiences of real filmmakers, making it incredibly valuable for..." Read more

"...The wisdom in this book is laid out in plain English. There are no short, muscular sentences denoting a Blah for Dummies approach...." Read more

"...save perhaps issues specific to a particular production, are succinctly, intelligently and honestly laid out in the book... honestly perhaps being..." Read more

5 customers mention "Filmmaking"5 positive0 negative

Customers appreciate the book's comprehensive approach to filmmaking, with one customer noting how it covers every aspect of getting a movie made, while another highlights its realistic portrayal of the filmmaking journey.

"...book not only offers practical advice but also paints a realistic picture of the filmmaking journey—its ups, downs, and everything in between...." Read more

"...The text contains examples, case studies of real films, and interviews with film makers that are active in today's industry and the titles..." Read more

"...on documentaries - are chock full of nuggets that are helpful even to narrative filmmakers!..." Read more

"...The depth of knowledge and detail is incredible, covering every facet of getting a movie made -- from investors and legal issues to working with..." Read more

4 customers mention "Value for money"4 positive0 negative

Customers find the book worth its price, with one mentioning it offers low-cost high-quality digital production techniques.

"...The cost of production has collapsed with the arrival of low cost high quality digital production and editing system by Sony, Apple, Avid and Adobe...." Read more

"...from the lived experiences of real filmmakers, making it incredibly valuable for anyone looking to break into or advance within the world of..." Read more

"...And while the truth may not be pretty, it's worth its weight in gold...." Read more

"...Worth every penny, so helpful." Read more

Top reviews from the United States

  • Reviewed in the United States on October 6, 2009
    Format: PaperbackVerified Purchase
    THE REEL TRUTH by Reed Martin is the best book about the reality of Independent Movie Production available today. Reading this book is a "cold-shower reality check" for wannabe filmmakers who have fantasies of getting discovered by Hollywood and getting offers to make their next movie by a major studio. It just doesn't happen that way!

    Reed presents case studies of now-famous directors such as Chris Nolan (FOLLOWING, MEMENTO, BATMAN BEGINS and THE DARK KNIGHT), Jim Sheridan (MY LEFT FOOT, ATONEMENT OF THE FATHER, IN AMERICA) and Darren Aronofsky (PI, REQUIEM FOR A DREAM, THE FOUNTAIN, THE WRESTLER) to reveal what the real path to Hollywood success is like. The lesson being, don't drop friends and family on the belief that Hollywood Fame is just one phone call away. It just doesn't happen that way!

    The value of this book is that Reed is grounded in the day-to-day business of independent filmmaking, especially the experiences of first time director-producers. He has chapters on the nuts-and-bolts of developing a business plan, plus ways of getting money and seeking good legal advice. He discusses production problems to avoid, the importance of casting name actors for foreign market sales, the pitfalls of using music on your soundtrack and how to avoid clearance rights problems that will kill any possible distribution deal.

    New filmmakers have to realize that marketing and distribution is just as important (if not more so) than the production of the movie. Independent producers who try to pitch their projects to major Hollywood Studios quickly learn that they can no longer bring an unproduced package to the executives that include a great script, director, A-list actors, complete production financing, plus print and advertising cost (P&A), but now also a guaranteed audience before the studio will give them a distribution slot and access to the theater screens.

    The competition for theatrical distribution slots is so intense that only projects with a pre-established market that guarantees a solid first weekend opening will be considered for multiple screen theatrical release. The chapters on the role of a producers' rep for getting an indie movie into film festivals, smart marketing and what theatrical marketing costs in real dollars, should be required reading for any first-or-second time director.

    But there is light at the end of the tunnel with the arrival of the new digital age for movie making. The cost of production has collapsed with the arrival of low cost high quality digital production and editing system by Sony, Apple, Avid and Adobe. An equipment cost of less than $2,500 would allow many directors to produce their first feature length HD movie.

    One consequence of this is that there is now a glut on indie HD movies on the market, which has caused the acquisition price to drop and the number of acquisitions at festivals to collapse to 1-to-3 indie films out of 3,500 getting deals at Sundance or other festivals in 2009.

    The collapse of the DVD sales market has also destroyed studio interest in picking up indie product. Blockbusters reported to be closing about 950 stores in 2010 because the stores cannot compete with REDBOX $1 film rentals in supermarkets. The studios can no longer count on their profits coming from DVD sales.

    But there is another brighter light at the end of the tunnel for indie producers, and that is digital distribution. The Holy Grail is the projected 50 million HDTV 50+" LED/LCD screens in the homes throughout the USA within the next few years, connected to the internet. Today you can go to a Best Buy store and see these new HDTVs and Blu-Ray HD Players which allow video streaming from the internet digital distribution networks of videos from NetFlix, YouTube, and other Indie Distribution Networks.

    A better indie producer's marketing/distribution business plan for the future would focus on spending advertising dollars to get the people in their homes to watch the movies on the HDTV than getting them into the theaters to see the movies. Some indie distributors are already talking about the 50 million HDTV opening night release at $40 per family bringing in a revenue of $2 billion in one night. The Holy Grail? I think so. Believe it. It will happen in our lifetime!

    So if you want a good read about "everything you didn't know you need to know about making an independent film", get THE REEL TRUTH by Reed Martin!

    K.C. Craig
    Richard Michaels Stefanik
    KCRS Productions Company
    2 people found this helpful
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  • Reviewed in the United States on December 27, 2024
    Format: PaperbackVerified Purchase
    The Reel Truth is an absolute gem for anyone serious about pursuing a career in filmmaking. Unlike many other books on the subject, this one is firmly grounded in reality, offering insights based on actual experiences from some of the industry’s biggest names—people like Christopher Nolan, Darren Aronofsky, and many others you should know.

    What sets this book apart is its authenticity. So many books about filmmaking are written by authors who lack real-world experience in the field, which often leaves their advice feeling disconnected from the true challenges and intricacies of the industry. Martin, however, writes from a place of deep knowledge, drawing from the lived experiences of real filmmakers, making it incredibly valuable for anyone looking to break into or advance within the world of film.

    This book not only offers practical advice but also paints a realistic picture of the filmmaking journey—its ups, downs, and everything in between. The insights shared by top filmmakers will resonate with readers, providing inspiration and a more grounded understanding of what it truly takes to succeed in this demanding field.

    If you're serious about filmmaking and want to understand the industry from a real-world perspective, *The Reel Truth* is a must-read. It will challenge your assumptions and prepare you for the journey ahead. Highly recommended!
    One person found this helpful
    Report
  • Reviewed in the United States on May 20, 2011
    Format: PaperbackVerified Purchase
    Seriously...

    Reed Martin has created such a detailed road map to this industry that doing anything without the knowledge in this book is nothing more than a fool's errand. Many careers have been destroyed for lack of the knowledge presented here. The chapters on Actors, Financing, Business Plans, Post and Distribution were absolutely caustic against the flimsy skin of my dreams of independent film stardom; however, it was a wise lesson that I and others need to learn.

    And that is the whole point.

    The wisdom in this book is laid out in plain English. There are no short, muscular sentences denoting a Blah for Dummies approach. The style is fluid and varied which keeps both the novice and adept engaged.

    The wisdom in this book is also supported by the myriad of industry professionals offering their stories. Name-droppers should be green with envy reading the quotes and anecdotes compiled here.

    The pacing and organization is intelligent and the tone is conversational, yet the work retains a searchable quality which makes it play like a reference book. I feel like, at any stage of the journey, I can pull it out and find information pertinent to a particular situation and that's what I want for a book that professes to tell me everything I didn't know I needed to know.

    There were some flaws in the book. Some chapters felt too bleak; after reading, I felt that the finish line of "the film" was a million miles away. It's not a problem because I am totally sold out about this business, but others will get discouraged and berate the book for being honest. However, I commend Mr. Martin for this approach as it is difficult to temper honesty with concern for peoples feelings. If one thing has to suffer, let it be ego. Also, some of the technological assertions are dated in the book. A new edition should take care of that since technology has progressed to the point that some of the assertions about camera and workflow are now moot.

    Sandra Carey said, "Never mistake knowledge for wisdom. One helps you make a living; the other helps you make a life," and never was this more evident than in this book. The Reel Truth is just that... the truth. I'll put it like this, you're going to pay for this wisdom one way or another... might as well get it here which is infinitely easier than the other way. Period. Get it now.
    4 people found this helpful
    Report

Top reviews from other countries

  • Kyle Ross
    2.0 out of 5 stars Depressing and boring. Can't tell what it wants to be.
    Reviewed in Canada on August 10, 2020
    Format: PaperbackVerified Purchase
    The book will regularly warn you that you'll fail at becoming a film making genius a la Spielberg or Nolan, and that it's not worth losing friends, spouses, and all of your money over. That's a crucial lesson to learn and perhaps what the book does best. Unfortunately, it interweaves that message through the entire tome, leaving you wondering if the author might just be a bit bitter that his own film career didn't soar.

    This makes it hard to appreciate the chapter-by-chapter breakdown of the film making process and if you're looking for something similar that won't talk down to you as if you're entering the worst mistake of your life, try Sidney Lumet's brilliant book instead. That one might feel a bit more dated, but let's face it - Reel Truth isn't exactly 2020 either.
  • London Gal
    5.0 out of 5 stars Writing a screenplay? This book is a must
    Reviewed in the United Kingdom on April 29, 2013
    Format: PaperbackVerified Purchase
    This book is essential for anyone working on a screenplay - not just for those who want to make an independent film. Stories and screenplays get stolen all the time and chapter 6 provides invaluable advice on how to prevent this from happening. Reed Martin solicited the advice of copyright and intellectual property lawyers on what steps are essential to protect one's creative work. Because the law is stacked against the independent screenwriter and IP lawsuits rarely brought or won against the studios, it's best to read this book and follow the steps that Reed outlines. It will prevent a huge amount of heartache, not to mention lost time, effort and earnings.
  • Rajiv Mathew
    4.0 out of 5 stars The Bible for the Independent Film Maker
    Reviewed in India on November 9, 2014
    Format: PaperbackVerified Purchase
    What a w wonderful read! This book is the BIBLE for independent film makers. Would surely recommend this book to anyone aspiring to get into the world of film. Reed Martin's writing is great and the content is peppered with numerous examples to illustrate his thoughts. Surely a must buy!
  • Jake Hafer
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on April 16, 2015
    Format: PaperbackVerified Purchase
    Fantastic read, very insightful.