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The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film Paperback – April 28, 2009
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Did you know that most of the biggest indie filmmakers, screenwriters, and producers working today each made the same avoidable mistakes early on in their careers?
The Reel Truth details the pitfalls, snares, and roadblocks that aspiring filmmakers encounter. Reed Martin interviewed more than one hundred luminaries from the independent film world to discuss the near misses that almost derailed their first and second films and identify the close shaves that could have cut their careers short. Other books may tell you the best way to make your independent film or online short, but no other book describes so candidly how to spot and avoid such issues and obstacles as equipment problems, shooting-day snafus, postproduction myths, theatrical distribution deal breakers, and dozens of other commonly made missteps, including the top fifty mistakes every filmmaker makes.
From personal experience and his years as a freelance reporter covering independent film for USA Today and Filmmaker magazine, Martin uncovers the truth about the risks and potential rewards that go with chasing celluloid glory. Whether you're writing a screenplay, looking for financing, about to start shooting, or thinking about investing time and money (or someone else's money) in an independent film, The Reel Truth is a must-read.
- Print length544 pages
- LanguageEnglish
- PublisherFarrar, Straus and Giroux
- Publication dateApril 28, 2009
- Dimensions5.5 x 1.21 x 8.5 inches
- ISBN-100571211038
- ISBN-13978-0571211036
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Editorial Reviews
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“This is an amazingly well-researched and accurate chronicle of independent filmmaking. I learned so much--things I wish I'd known when I was in the middle of it all myself. It is hard sometimes to make filmmaking advice flow with dramatic interest, but Reed Martin keeps it clear, eloquent, and fresh. I would definitely suggest The Reel Truth to aspiring filmmakers--it would make a great textbook--and I am personally looking forward to the next volume, especially now.” ―Tom DiCillo, director of Living in Oblivion, Johnny Suede, Delirious, and When You're Strange
“The Reel Truth is definitely a book every filmmaker should read. Reed Martin does a great job of covering everything from first-timer mistakes to new paths in distribution and gets some really great advice from leading producers, distributors, writers--pretty much everyone.” ―Brian Newman, CEO, Tribeca Film Institute
“Reed Martin has written a production guide filled with indispensible information and enlightening anecdotes. The novice filmmaker can learn something by opening to any page in The Reel Truth.” ―Mark Pogachefsky, President MPRM Communications
“[Martin] interviewed Danny Boyle, Christine Vachon, Doug Liman, Barbara Kopple, Alexander Payne, Darren Aronofsky, and Werner Herzog along with dozens of indie film execs. He says he asked everyone two questions: ‘What's the worst advice you ever got?' and ‘What do you wish somebody had told you that would have saved you a lot of trouble?' . . . Martin peppers The Reel Truth's tales of woe with inspirational stories about tough-minded auteurs who refuse to give up.'” ―Hugh Hart, The San Francisco Chronicle
“The road to making an indie film can seem more like the stations of the cross at times. Reed Martin's The Reel Truth is the gospel telling of a journey that many martyrs have taken before. Bring it with you for inspiration, and as a reminder that any movie that gets made is a miracle.” ―Matt Tyrnauer, director/producer, Valentino: The Last Emperor
“Reed Martin's The Reel Truth is not only a terrific guide for aspiring filmmakers and a modern textbook for film school students everywhere. The advice and anecdotes in the chapters covering production, marketing, distribution, and online exhibition are useful for working filmmakers as well. For anyone hoping to make a successful independent film--especially in today's hyper-competitive environment--The Reel Truth is required reading.” ―Miguel Arteta, director, Youth in Revolt, and The Good Girl
“A brilliant how-to manual for tackling and mastering the industry.” ―Anthony Bregman, producer of Eternal Sunshine of the Spotless Mind
“This book is indispensable.” ―Tom Bernard, Copresident, Sony Pictures Classics
“The path to the premiere and beyond of any feature film is a minefield. With The Reel Truth, Reed Martin has given new filmmakers the battalion of bomb detectors necessary for survival.” ―Ted Hope, producer of The Ice Storm
“Reed Martin has created a smart, engaging read that is also one of the most comprehensive and cutting-edge looks at the changing face of independent-film production and distribution today. This is the one book I would call essential for anyone who really wants to make a career out of filmmaking.” ―Drew McWeeny, aka Moriarty, Ain't It Cool News
“Packed with practical advice and anecdotes from successful indie icons, Reed has written a guidebook essential for any aspiring filmmaker.” ―Tom Ortenberg, President of Theatrical Films, The Weinstein Company
“The most up-to-date guide readers could want…No one who embarks on a feature of his or her own after reading The Reel Truth can say he or she has not been warned--and, more important, not been prepared.” ―Jim Hemphill, American Cinematographer Magazine
“A must-have manual of knowledge and entertainment for beginning and experienced filmmakers...To not have this information is like scuba diving by yourself, skydiving without packing your own parachute...why risk it?” ―Chris Eyre, director of Smoke Signals
“What's great about The Reel Truth isn't simply its usefulness, but its thoroughness...Martin's invaluable book will help you navigate the treacherous terrain of the modern independent film scene.” ―Chris Bolton Powells.com
“An invaluable resource for those striking out on their own…From production, post-production, marketing and distribution, the book also covers such areas as dealing with music licensing, investors, script theft and securing legal help. However, it is Martin's personal interviews with leading directors, writers, producers and studio executives that offers "The Reel Truth" an extra layer of validity and insight to make it a true "insider's guide.” ―Jorge Carreon, Examiner.com (Los Angeles)
“Making a movie, be it a five-minute short or a two-hour feature, takes more than vision. In his witty and addictively readable book The Reel Truth, author Reed Martin provides 500 pages of how-to advice for would-be De Palmas--everything from financing to casting, scoring to marketing--and backs it up with cautionary anecdotes and tips from famous directors.” ―Rene Rodriguez, The Miami Herald
“Reed Martin interviews some of the brightest minds in independent cinema, including Danny Boyle ("Slumdog Millionaire") and Christopher Nolan ("Memento"), for riveting first-person accounts of their own success stories as well as the moments when their careers could have ended right then and there if they opted to give up …More importantly, Martin offers practical lessons for those still dedicated enough to want to make a film” ―Christian Toto, Examiner.com (Denver)
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
The Reel Truth
Everything You Didn't Know You Need to Know About Making an Independent Film
By Reed MartinFarrar, Straus and Giroux
Copyright © 2009 Reed MartinAll rights reserved.
ISBN: 978-0-571-21103-6
Contents
Introduction,1. Many Famous Directors Struggled Famously,
2. Writing MBA-Style Business Plans ... Or Not,
3. First You Get the Money: Financing Woes,
4. Seeking Legal Advice: Cheaper Than Your Life,
5. Casting Up and Cashing In: Landing Big Names,
6. The Nightmare of Story and Screenplay Theft,
7. Phones Off! Common Production-Day Mistakes,
8. That Music in Your Head ... Is Too Expensive,
9. Guess What ... It Can't Be Fixed in Post,
10. Your New Best Friend: The Producer Rep!,
11. All or Nothing: Distribution Deal Breakers,
12. Getting Your Film Seen: Smarter Marketing,
13. What's Next? Career Strategies for Making It,
14. Documentary: Following in Herzog's Footsteps,
15. Out of the Theater: BitTorrent, Netflix, and Amazon,
Appendix I: Independent-Film Budgets,
Appendix II: Sample Formal Agent/Screenwriter Representation Contract,
Acknowledgments,
Index,
CHAPTER 1
Many Famous Directors Struggled Famously
Regardless of the genre, production budget, or digital format, independent filmmaking is all about struggle. The sooner indie filmmakers realize that things are never going to be easy, the better equipped they will be to handle the setbacks and heartbreaks that go with every independent project. The struggle begins every time a new screenwriter types FADE IN or whenever an aspiring producer or director asks a sympathetic friend or family member for money. Struggle binds indie filmmakers together and makes them a brotherhood and sisterhood of fearless entrepreneurs whose product really is themselves. Given the number of moving parts and places where things can go wrong, nothing about independent filmmaking is ever simple, and those confident and daring enough to pursue their dream should know that they are about to enter the fight of their lives. Those who don't believe it can ask their favorite indie-film director or producer, since very few — if any — have had an easy road and most have suffered every indignity imaginable before becoming a household name. Many made first films that never saw the light of day several years before debating what ultimately would become their "first" films in the minds of the public. Others had to work as caterers, baristas, waiters and temps, and nannies. While it may seem easy, few filmmakers will have their careers handed to them and it is rare that anyone hoping to make a film doesn't at some point feel lonely, defeated, crushed, abandoned, polluted, ripped off, sick, or everything all at once. Struggle is the silent badge of honor among those who choose to throw themselves into one of the most difficult and collaborative art forms, and as a result, filmmakers should never feel truly alone since they have an army of 300,000 fellow would-be filmmakers behind them. Even during their darkest moments of harrowing isolation, indie filmmakers are part of an extended family of unappreciated risk-takers and entrepreneurs following a well-worn path, trodden by many of the celluloid icons they cherish and admire.
Even someone such as The Dark Knight director Christopher Nolan, whose second Batman film has now grossed more than $523 million in the United States and $978 million worldwide, was forced to endure years of poverty. "Around the time I finished Following [1998] I moved to L.A. and got a freelance job reading scripts," Nolan recalls. "I was getting $40 per script and I couldn't do more than a couple each day because I really felt a responsibility to try and do it well. A lot of people don't by the way, but I did, so I was really, really slow. Before that, I had spent a couple of years doing freelance video production in London, making absolutely no money. I had no personal entertainment budget for anything at all, and when I finally did get a salaried job in London, doing basically the same thing, my immediate response was: 'Well actually, now I can take half of what I'm making every week and buy film with it.' So as soon as I had regular money coming in — or what felt like steady income — I decided to use it to make Following. In L.A. I didn't give up my day job for a long time, even after Following started getting into festivals. You have to keep your day job a lot longer than you think, basically to pay the rent."
Many A-list auteurs whom everyone assumes were born successful and rich had it harder than today's struggling HD filmmakers could ever imagine. Brothers director Jim Sheridan, a six-time Academy Award nominee, mopped floors and cleaned toilets for years before he directed My Left Foot in 1989 and In the Name of the Father in 1993. "When I first moved to New York in 1982 I was an illegal alien and couldn't really get a job," Sheridan recalls. "I found a little stage where a guy taught opera and they paid $4.25 an hour to answer the phone and $6 an hour to clean the floors and the toilets. I preferred the cleaning. And whenever I was doing that stupid job, mopping up bathrooms, I would tell myself, 'Well, it can't get worse than this.' "
On top of struggling for his art, Sheridan had a family to support and couldn't pull himself along on Rice Krispies for breakfast, lunch, and dinner, or a steady diet of Two Boots pizza and ice water.
"I love New York but it's a city that's very easy to be poor in," Sheridan says. "At first we were living near Avenue B and then I found a place up in Hell's Kitchen. That was a great place and we lived there for about four or five years. Then we moved to Inwood, up at 218th Street, and that was like being in a rural Irish village. Y'know, when you're poor and just searching for a place to live, you have to go wherever you can."
Sheridan's early heartaches trying to make it in Manhattan and his humble living quarters would eventually inform one of his most personal projects, In America. "I don't think we played up what the apartment was like in In America," he says. "In reality it was even tougher in some ways and we had to start over a few times. I was a struggling director, just waiting for The New York Times to review me. Talk about a monopoly! You needed that newspaper to give you a good review to survive."
Many directors who today command six- and seven-figure salaries per film were so overwhelmed by early rejection that they considered quitting, even though doing so would have meant missing a wildly successful career.
"Right after The Tic Code I wanted to give up," remembers director Gary Winick, who would go on to direct Bride Wars, 13 Going on 30, and Charlotte's Web, among others. "It was actually at the Hamptons Film Festival in 1998 and [The Bridges of Madison County screenwriter] Richard LaGravenese was there when I said, 'I'm done ... I'm giving up.' I wasn't proud of The Tic Code, it wasn't coming out, I wasn't able to get any more work, I was raising money by myself for all my other films, and I was just thinking, 'You know, my life isn't going so well.' I didn't have a girlfriend at the time — all the personal stuff wasn't there — and I just thought: There's got to be a simpler way or something else that I'd be happier doing. The thing about independent filmmaking is you have to love it so much because it's so hard."
House of Sand and Fog director Vadim Perelman reportedly worked for several years as a dishwasher and gas station attendant before getting his first chance to direct at age forty. Writer-director Dylan Kidd tried his hand at all sorts of day jobs in and around New York City and wasn't happy doing any of them. "I was a doorman, I was a janitor in a tennis club, and I was a home-care attendant for a while," Kidd recalls ruefully. "Let me tell you, they were some grim years. I worked in a couple of video stores, I worked nights at a pool hall. I loaded cameras for [Two Lovers cinematographer] Joaquin Baca-Asay, who went on to shoot Roger Dodger and P.S. for me. I also worked in real estate for three years, which is how I made money for the first short that I did."
Kidd, who graduated from New York University in 1991, says he scrupulously avoided getting too attached to any one day job because he didn't want to be defined as anything other than an aspiring director. "I think there was some voice in my head that said, 'You don't want to go and get a job that's going to make you too comfortable.' I had classmates who, right out of film school, got a job at a post house and ended up having that job for eight years. It actually became a curse, because they had health insurance and money, but they weren't able to write screenplays. It's the same as people who always say, 'I'm just going to grip on a shoot while I write my script.' Nobody in New York who thinks that they will have time for writing while they are working as a film technician actually ever does it because that lifestyle is just too exhausting. But there were definitely many years where I didn't do anything in film, where people would say, 'What do you do?' and I was too embarrassed to say I was a filmmaker because I wasn't doing it."
For some reason, many aspiring filmmakers in Los Angeles find it very hard to define themselves as screenwriters, producers, or directors, since without a credit on IMDb, such a statement might inspire nods of quiet pity or derision.
"I guess you just have to get into kind of a Zen thing of not taking people's opinions of your career choices personally," Kidd says. "You have to know that when you're trying to make it as a filmmaker, you're sort of guilty until proven innocent, and that people are going to doubt you until you make it. You just have to keep saying to yourself, 'I know that I am for real. I know that I'm a serious filmmaker. I know that this is a good script. Nobody else knows it, but someday they will.' And you just can't give up. I went to film school with plenty of people who had more talent than I did but I just happened to be more stubborn."
This is especially true for filmmakers hoping to raise financing for edgy or emotionally raw material. "I left New York in January 2001 because I couldn't afford the overhead, and moved to Virginia, where I worked all these different odd jobs while I worked on the script for The Woodsman," says writer-director Nicole Kassell. "For a year I taught video filmmaking to two different local high school groups, I taught screenwriting to a group of adults, and I was also a wedding videographer. I constantly had all sorts of fears that it wasn't going to ever work out. There was definitely a very loud nagging voice in my head saying: 'What am I going to do if this doesn't happen?'"
Luckily, Kassell's producer on The Woodsman was someone who understood difficult storylines that focused on flawed antiheroes trying to make good. "My advice to filmmakers who are trying to make really challenging films is to embrace the struggle required to make them," says Lee Daniels, director of the Sundance Grand Jury Prize-winning Push: Based on the Novel by Sapphire and producer of Monster's Ball. "All great films come from a struggle. People said Monster's Ball shouldn't be made and even asked why I was working on such a film. But struggle puts hair on your chest. You fight so hard for these little movies that sometimes you feel like you must be crazy. Sometimes I think, 'Why don't I just buy into the system? Get myself a house and a decent car?' But when I see a result like The Woodsman and the effect the films have on people, it makes me feel like I'm not crazy, that I'm not alone, and that people do appreciate them. And that's why you do it."
The Wrestler director Darren Aronofsky went from being an unemployed screenwriter who frequently dined solo at Van Gogh's Ear in Venice, California, to being celebrated for his daring vision in films like Pi, Requiem for a Dream, and The Fountain.
"I was in film school at AFI [American Film Institute] during my first year in Los Angeles so that kept me busy, but after that it was pretty tough," he recalls. "I think the loneliness and paranoia and isolation of Max Cohen in Pi is the most autobiographical part of that film because it's very much how my time in L.A. was for two and a half years. I had no one reading my scripts, and when I did finally send out a script I was working on, I think only one company responded out of the fifty I sent it to. But basically I found it a very hard place to be single and unemployed."
While aspiring filmmakers may speak disparagingly of "the suits," many specialized film distribution executives have shared their pain. "When I was in college at Penn State, I was so much poorer than any of the people trying to make movies," says Lionsgate Films president Tom Ortenberg. "I ate ramen noodles for a year and had to donate blood plasma twice a week for beer money. I ate a lot of mac and cheese and hot dogs for a long time. Some friends and I started our own political party while we were in college, and we showed movies like Revenge of the Nerds in the lecture halls on weekends to raise money for our political activities. That's how I got my start in film."
SHOW ME THE MONEY
The most common struggle shared by filmmakers, regardless of age, race, orientation, or education, is simply that of raising funds. Money is a lot harder to come by than most people realize, and any filmmaker who is secretly counting on an heiress friend or wealthy pal from childhood to finance his entire picture out of an ATM card, which she certainly could do, is in for a disappointing shock. Most aspiring filmmakers don't learn until it's too late that very rich people do not typically invest in independent movies, even if they dated or went to school with the director or aspiring screenwriter. Hedge funds aside, most people with huge cash reserves avoid the risk associated with speculative or illiquid investments with "high absolute-value beta."
Of course, the fantasy is hard for many independent filmmakers to shake: the rich-person relationship they have nurtured for years will pay huge dividends when it comes time to "green-light" their indie feature or short. Who can blame them? Oftentimes the idle words of encouragement from this wealthy friend will be wildly misinterpreted as some kind of future "call option" or offer to invest in the project. Other filmmakers simply hope to be introduced to a wealthy person's circle of high-net-worth friends at a party reminiscent of a Dynamite Hack YouTube video. Until the right time to broach the subject presents itself, a filmmaker may work on a screenplay for years or endlessly rewrite a business plan at the exclusion of sleep, love life, personal finances, family visits, getting married, having children, and maintaining health insurance only to be terribly disappointed when it comes time to ask for the big check. Indeed, the most dangerous assumption a screenwriter or filmmaker can ever make is that any one individual wants to finance the entire project, or that any one person with amazing connections is the sole bridge to their film getting financed or produced. Even so, aspiring filmmakers are often shocked that rich friends from childhood or college might be insulted to discover that they were the cornerstone of the filmmaker's nexus of funding sources. The truth is most wealthy people have familial obligations, wedding plans, hedge fund losses, trust covenants, company boards of directors, or other constraints of an undisclosed nature that tie their hands and keep them from participating.
Even Oscar-winning actors, who know plenty of potential investors, often have a very hard time raising funds for movies they want to make, despite incontrovertible track records and every sort of connection under the sun. "I had difficulty raising money for Albino Alligator, I had difficulty raising money for The United States of Leland, I had difficulty raising money for Beyond the Sea," admits director and actor Kevin Spacey. "Don't make the assumption that just because an actor of a certain note is involved in a project that buckets of money are falling from the sky. It isn't true. It's just not the way movies are made."
Indeed, most independent filmmakers of any renown have had to crawl over broken glass at one point or another. "Everybody has a story," continues Spacey, who has served as the artistic director of the Old Vic Theatre in London since 2003. "If you go to any film festival and you listen to a director talk about how difficult it was to get a movie going, you'll hear how everybody has a tough time. I've had tough times, you know, and my story isn't any worse than anybody else's."
The secret is not to let everything good in a person's life unravel in the belief that chaos is part of the "tapestry" of getting an independent film made. Before quitting day jobs or risking relationships for a dream, filmmakers should remember that fund-raising can sometimes take years, not months, and that financing can fall out of a promised, green-lit, or "go" project even on the level of Gods and Monsters, Pieces of April, The Caveman's Valentine, the Diane Keaton-Sarah Jessica Parker indie The Family Stone, the Matthew McConaughey indie Thirteen Conversations About One Thing, Young Adam, Steve Buscemi's Interview, director Niki Caro's The Vintner's Luck, Go, and countless others.
Other indie productions require in excess of $300,000 just to complete reshoots and postproduction. "We got the initial financing for Shallow Grave, about one million pounds, which was about $1.4 million at the time, off of Film4, a source that has sadly gone to the wall now," recalls director Danny Boyle. "But the funny thing was, we ran out of money. We were first-time filmmakers. They just gave us the money and they weren't going to give us any more. It wasn't like now where you can get some more money off people and things like that. That was it. We had four or five days left to shoot and we had no celluloid. So we sold off the set, bit by bit. It's all set in that one flat. We'd finish shooting in one room and then we'd sell all the props and furniture to members of the crew to raise money. They gave us money for the sofa and things like that, and we used the money to buy ourselves some more film for the last few days. We raised thousands of pounds because we sold a lot. It was great, though, because it's such a restriction on you, that you have to come up with other options. You don't have the solution of money as a low-budget filmmaker. And that's what we sort of did on 28 Days Later, although we imposed the restrictions ourselves because we're lucky enough to be able to raise money now. We still set limitations on ourselves because they do make you more imaginative. It's an old cliché but it's true. When you can't solve your problems with money, you have to find a different way to do it."
(Continues...)Excerpted from The Reel Truth by Reed Martin. Copyright © 2009 Reed Martin. Excerpted by permission of Farrar, Straus and Giroux.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Product details
- Publisher : Farrar, Straus and Giroux
- Publication date : April 28, 2009
- Edition : First Edition
- Language : English
- Print length : 544 pages
- ISBN-10 : 0571211038
- ISBN-13 : 978-0571211036
- Item Weight : 1.04 pounds
- Dimensions : 5.5 x 1.21 x 8.5 inches
- Best Sellers Rank: #1,485,139 in Books (See Top 100 in Books)
- #194 in Performing Arts Industry
- #764 in Video Direction & Production (Books)
- #1,273 in Movie Direction & Production
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About the author

Reed Martin is a former adjunct professor at NYU's Stern School and Columbia Business School. Previously, he has worked as Director of Marketing at Independent Pictures, the New York-based production company of Cary Woods (producer of the dancehall comedy "Swingers" starring Jon Favreau and Heather Graham.) Martin is also a former researcher at Harvard Business School, where he co-authored business cases with the senior faculty. Finally, Martin is a graduate of the management trainee program at 20th Century Fox Film in Los Angeles who received an MBA in marketing from Columbia Business School and a master's degree in business reporting from Columbia Journalism School. His two favorite movies include the uplifting documentary "MERU" (2015) and the underrated Kevin Bacon comedy "The Big Picture" (1989).
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Customers find the book informative and well-written, with one review highlighting its expert insights into common filmmaking pitfalls. Moreover, they appreciate how it covers every facet of getting a movie made, with one customer noting its realistic portrayal of the filmmaking journey. Additionally, customers value the book's practical approach and consider it worth its price.
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Customers find the book informative and practical, with one customer noting it provides real case studies and expert insights into common pitfalls.
"The Reel Truth is a very comprehensive and helpful guide to the novice and more experienced filmmaker...." Read more
"...this point in time in the industry, but nevertheless a good and informative book. Suggest." Read more
"...The value of this book is that Reed is grounded in the day-to-day business of independent filmmaking, especially the experiences of first time..." Read more
"The Reel Truth is an absolute gem for anyone serious about pursuing a career in filmmaking...." Read more
Customers appreciate the book's language, noting that it is well written and easy to understand, with one customer highlighting its clarity.
"...The book is so well written it reads like a confessional and I couldn't put it down...." Read more
"...Martin, however, writes from a place of deep knowledge, drawing from the lived experiences of real filmmakers, making it incredibly valuable for..." Read more
"...The wisdom in this book is laid out in plain English. There are no short, muscular sentences denoting a Blah for Dummies approach...." Read more
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Customers appreciate the book's comprehensive approach to filmmaking, with one customer noting how it covers every aspect of getting a movie made, while another highlights its realistic portrayal of the filmmaking journey.
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"...The text contains examples, case studies of real films, and interviews with film makers that are active in today's industry and the titles..." Read more
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Customers find the book worth its price, with one mentioning it offers low-cost high-quality digital production techniques.
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Top reviews from the United States
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- Reviewed in the United States on October 6, 2009Format: PaperbackVerified PurchaseTHE REEL TRUTH by Reed Martin is the best book about the reality of Independent Movie Production available today. Reading this book is a "cold-shower reality check" for wannabe filmmakers who have fantasies of getting discovered by Hollywood and getting offers to make their next movie by a major studio. It just doesn't happen that way!
Reed presents case studies of now-famous directors such as Chris Nolan (FOLLOWING, MEMENTO, BATMAN BEGINS and THE DARK KNIGHT), Jim Sheridan (MY LEFT FOOT, ATONEMENT OF THE FATHER, IN AMERICA) and Darren Aronofsky (PI, REQUIEM FOR A DREAM, THE FOUNTAIN, THE WRESTLER) to reveal what the real path to Hollywood success is like. The lesson being, don't drop friends and family on the belief that Hollywood Fame is just one phone call away. It just doesn't happen that way!
The value of this book is that Reed is grounded in the day-to-day business of independent filmmaking, especially the experiences of first time director-producers. He has chapters on the nuts-and-bolts of developing a business plan, plus ways of getting money and seeking good legal advice. He discusses production problems to avoid, the importance of casting name actors for foreign market sales, the pitfalls of using music on your soundtrack and how to avoid clearance rights problems that will kill any possible distribution deal.
New filmmakers have to realize that marketing and distribution is just as important (if not more so) than the production of the movie. Independent producers who try to pitch their projects to major Hollywood Studios quickly learn that they can no longer bring an unproduced package to the executives that include a great script, director, A-list actors, complete production financing, plus print and advertising cost (P&A), but now also a guaranteed audience before the studio will give them a distribution slot and access to the theater screens.
The competition for theatrical distribution slots is so intense that only projects with a pre-established market that guarantees a solid first weekend opening will be considered for multiple screen theatrical release. The chapters on the role of a producers' rep for getting an indie movie into film festivals, smart marketing and what theatrical marketing costs in real dollars, should be required reading for any first-or-second time director.
But there is light at the end of the tunnel with the arrival of the new digital age for movie making. The cost of production has collapsed with the arrival of low cost high quality digital production and editing system by Sony, Apple, Avid and Adobe. An equipment cost of less than $2,500 would allow many directors to produce their first feature length HD movie.
One consequence of this is that there is now a glut on indie HD movies on the market, which has caused the acquisition price to drop and the number of acquisitions at festivals to collapse to 1-to-3 indie films out of 3,500 getting deals at Sundance or other festivals in 2009.
The collapse of the DVD sales market has also destroyed studio interest in picking up indie product. Blockbusters reported to be closing about 950 stores in 2010 because the stores cannot compete with REDBOX $1 film rentals in supermarkets. The studios can no longer count on their profits coming from DVD sales.
But there is another brighter light at the end of the tunnel for indie producers, and that is digital distribution. The Holy Grail is the projected 50 million HDTV 50+" LED/LCD screens in the homes throughout the USA within the next few years, connected to the internet. Today you can go to a Best Buy store and see these new HDTVs and Blu-Ray HD Players which allow video streaming from the internet digital distribution networks of videos from NetFlix, YouTube, and other Indie Distribution Networks.
A better indie producer's marketing/distribution business plan for the future would focus on spending advertising dollars to get the people in their homes to watch the movies on the HDTV than getting them into the theaters to see the movies. Some indie distributors are already talking about the 50 million HDTV opening night release at $40 per family bringing in a revenue of $2 billion in one night. The Holy Grail? I think so. Believe it. It will happen in our lifetime!
So if you want a good read about "everything you didn't know you need to know about making an independent film", get THE REEL TRUTH by Reed Martin!
K.C. Craig
Richard Michaels Stefanik
KCRS Productions Company
- Reviewed in the United States on December 27, 2024Format: PaperbackVerified PurchaseThe Reel Truth is an absolute gem for anyone serious about pursuing a career in filmmaking. Unlike many other books on the subject, this one is firmly grounded in reality, offering insights based on actual experiences from some of the industry’s biggest names—people like Christopher Nolan, Darren Aronofsky, and many others you should know.
What sets this book apart is its authenticity. So many books about filmmaking are written by authors who lack real-world experience in the field, which often leaves their advice feeling disconnected from the true challenges and intricacies of the industry. Martin, however, writes from a place of deep knowledge, drawing from the lived experiences of real filmmakers, making it incredibly valuable for anyone looking to break into or advance within the world of film.
This book not only offers practical advice but also paints a realistic picture of the filmmaking journey—its ups, downs, and everything in between. The insights shared by top filmmakers will resonate with readers, providing inspiration and a more grounded understanding of what it truly takes to succeed in this demanding field.
If you're serious about filmmaking and want to understand the industry from a real-world perspective, *The Reel Truth* is a must-read. It will challenge your assumptions and prepare you for the journey ahead. Highly recommended!
- Reviewed in the United States on May 20, 2011Format: PaperbackVerified PurchaseSeriously...
Reed Martin has created such a detailed road map to this industry that doing anything without the knowledge in this book is nothing more than a fool's errand. Many careers have been destroyed for lack of the knowledge presented here. The chapters on Actors, Financing, Business Plans, Post and Distribution were absolutely caustic against the flimsy skin of my dreams of independent film stardom; however, it was a wise lesson that I and others need to learn.
And that is the whole point.
The wisdom in this book is laid out in plain English. There are no short, muscular sentences denoting a Blah for Dummies approach. The style is fluid and varied which keeps both the novice and adept engaged.
The wisdom in this book is also supported by the myriad of industry professionals offering their stories. Name-droppers should be green with envy reading the quotes and anecdotes compiled here.
The pacing and organization is intelligent and the tone is conversational, yet the work retains a searchable quality which makes it play like a reference book. I feel like, at any stage of the journey, I can pull it out and find information pertinent to a particular situation and that's what I want for a book that professes to tell me everything I didn't know I needed to know.
There were some flaws in the book. Some chapters felt too bleak; after reading, I felt that the finish line of "the film" was a million miles away. It's not a problem because I am totally sold out about this business, but others will get discouraged and berate the book for being honest. However, I commend Mr. Martin for this approach as it is difficult to temper honesty with concern for peoples feelings. If one thing has to suffer, let it be ego. Also, some of the technological assertions are dated in the book. A new edition should take care of that since technology has progressed to the point that some of the assertions about camera and workflow are now moot.
Sandra Carey said, "Never mistake knowledge for wisdom. One helps you make a living; the other helps you make a life," and never was this more evident than in this book. The Reel Truth is just that... the truth. I'll put it like this, you're going to pay for this wisdom one way or another... might as well get it here which is infinitely easier than the other way. Period. Get it now.
Top reviews from other countries
- Kyle RossReviewed in Canada on August 10, 2020
2.0 out of 5 stars Depressing and boring. Can't tell what it wants to be.
Format: PaperbackVerified PurchaseThe book will regularly warn you that you'll fail at becoming a film making genius a la Spielberg or Nolan, and that it's not worth losing friends, spouses, and all of your money over. That's a crucial lesson to learn and perhaps what the book does best. Unfortunately, it interweaves that message through the entire tome, leaving you wondering if the author might just be a bit bitter that his own film career didn't soar.
This makes it hard to appreciate the chapter-by-chapter breakdown of the film making process and if you're looking for something similar that won't talk down to you as if you're entering the worst mistake of your life, try Sidney Lumet's brilliant book instead. That one might feel a bit more dated, but let's face it - Reel Truth isn't exactly 2020 either.
- London GalReviewed in the United Kingdom on April 29, 2013
5.0 out of 5 stars Writing a screenplay? This book is a must
Format: PaperbackVerified PurchaseThis book is essential for anyone working on a screenplay - not just for those who want to make an independent film. Stories and screenplays get stolen all the time and chapter 6 provides invaluable advice on how to prevent this from happening. Reed Martin solicited the advice of copyright and intellectual property lawyers on what steps are essential to protect one's creative work. Because the law is stacked against the independent screenwriter and IP lawsuits rarely brought or won against the studios, it's best to read this book and follow the steps that Reed outlines. It will prevent a huge amount of heartache, not to mention lost time, effort and earnings.
- Rajiv MathewReviewed in India on November 9, 2014
4.0 out of 5 stars The Bible for the Independent Film Maker
Format: PaperbackVerified PurchaseWhat a w wonderful read! This book is the BIBLE for independent film makers. Would surely recommend this book to anyone aspiring to get into the world of film. Reed Martin's writing is great and the content is peppered with numerous examples to illustrate his thoughts. Surely a must buy!
- Jake HaferReviewed in the United Kingdom on April 16, 2015
5.0 out of 5 stars Five Stars
Format: PaperbackVerified PurchaseFantastic read, very insightful.