I've seen Art speak in person and he writes the same way he speaks...with a PASSION for Retail. He constantly offers up what he calls "nuggets" throughout the book. These Nuggets will challenge you and make you smarter, plus he suggests that you take them one of two at a time. He knows that nothing will happen if you just read this book. You need to commit to DOING something with the knowledge and experience he's taken the time to write about in this book.
Don't just read this book.... but read it with a pen and pad. Commit to yourself that you WILL use the nuggets and take action on the items he suggests. Involve your Team-if you have one. Roll out the ideas on a consistent but measured basis. Don't "throw up" on them, but rather give them time to absorb and exact the business changing tenants offered up in this book. That way, should you ever run into Art somewhere you'll be able to tell him what a difference it made in your business and ultimately in your life! Nothing will make him happier!
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Cool Beans
The principals covered in this book are not only critical to surviving in today's economic climate, but essential. Having been to several of Art Freedman's presentations, I can tell you his passion and excitement for making money at retail is directly translated to this book.
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- Reviewed in the United States on May 16, 2010
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