When reaching new customers through SMS marketing, less is more. Shorter messages win big gains, which is why link shortening is a key component of a successful run.
Read moreA branded domain is the first and most important part of a branded link. It’s the front half of the link that reflects your branding and keeps your shortened URLs both tiny and memorable. Branded domains are also sometimes referred to as “vanity domains”, and give online marketers a chance to show off their branding, […]
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