EPA Convention Highlights

While this blog isn’t an official publication of the Evangelical Press Association, most of our writers are EPA members. More than a dozen EPA freelancers attended the 2024 convention in Lexington, Kentucky, a couple of weeks ago. Here are some highlights of our time together.

Lori Arnold: I was especially appreciative of all of the convention entry points for the freelancers. The networking and relationship building is so critical because we are, by nature, so isolated in our work environment. It was good just being with people who understand the distinct obstacles we face. All of the freelance workshops were well-researched and presented. I walked away with helpful nuggets from each of them. While the professional development sessions were beneficial, I especially enjoyed Seana Scott‘s presentation on purpose. Many of us have been through similar trainings and presentations but she offered simple and practical solutions that don’t overwhelm our already busy schedules.

The plenary panel on the Asbury Outpouring was fascinating. So much of what we do is advance work and it was refreshing to see how the university handled the breaking news element of the revival. I was impressed at the lengths the university went to in order to protect the students from the media circus. I miss the rhythm of breaking news.

I also enjoyed the intimacy of the smaller venue. The Ark Encounter was awe-inspiring. 

Finally, the promotional piece CFWN’s editors created for this blog [pictured at right] was stunning. It provided editors an opportunity to appreciate the professionalism of the EPA freelancers. I am grateful. (More about Lori.)

Michael James Dowling: Prior to the convention, I was wondering if there would be anything that would be helpful to me. I’m a ghostwriter of books for ministry leaders and business professionals, so I’m not the type of press professional who would typically come to an EPA convention. But I was pleasantly surprised at how helpful many of the seminars were, and some of the group presentations, such as the one about the revival at Asbury, were extremely informative and interesting. If I get any follow-up leads for ghostwriting work, that will be icing on the cake. (More about Michael.)

Marianne Stewart: This year’s EPA Convention was educational, encouraging, and edifying! This was my third time to attend the annual gathering and, as always, I’m glad I made the investment. The design seminars renewed my creative energy and I returned home excited to level up my graphic design work. The writing seminar I attended gave specific and practical advice to improve my short-form writing, which will directly impact the quality of my blog posts (a new creative venture of mine). Beyond the seminars, the opportunities to talk with and listen to and glean from other freelancers farther along in their careers than myself, well, let’s just say they blessed me more than they’ll ever know. Ten out of ten stars. Highly recommend! Can’t wait to return to EPA next year! (More about Marianne.)

Chris Maxwell: What did I love at EPA? Arriving early and spending time with friends I usually only talk to through email. Attending a church in the area Sunday morning. Group gatherings to hear music and words of wisdom. Various workshops for information and inspiration. Learning new things. Being reminded of things I learned long ago. Selling a few books. Meeting new friends. Hearing about what others are doing. Offering thoughts and prayers for our morning devotions. Delicious food, intriguing insight, article ideas, and words of hope. (More about Chris.)

Ann-Margret Hovsepian: The Lexington convention was my 18th since I joined EPA in 2003. My main goal this year was to have fellowship with other Christians who are passionate about communicating God’s love and truth and who enjoy working in a creative field with all its ups and downs. I came home feeling affirmed, uplifted, and energized!

I strongly urge freelancers who are Christians to consider joining EPA as an associate member. While EPA is not primarily an organization for writers or freelancers, it has become, for many of us, an excellent way to connect with (a) editors of publications that need the type and quality of content we can provide and (b) other freelancers we can learn from, commiserate with, encourage, and collaborate with. And there are many other benefits, including a private Facebook group, a monthly Zoom call, discounts, and a wealth of resources on the EPA website. (More about Ann-Margret.)

Maybe we’ll see you in Branson, Missouri, next year?

The Writer as Dictator (and Coach)

by Joyce K. Ellis

Almost obsessed with legacy at this point in my life and career, I have a renewed desire to give previously published articles new ministry potential. Once they’re out there, digitally, they are there forever, we’re told. People can find material pointing them to Christ for help even long after we, as Christian writers, have settled into heaven with the Lord and get to compare notes with literally (and literarily) inspired writers such as Peter, Paul, and Moses.

Reprints are key.

Having found a few online editors who like my work, I started thinking about favorite articles of mine that I thought would fit their publications, and I looked for them on my computer. To my dismay, I found that many of the files were corrupted. I couldn’t open them.

That’s when I became a dictator.

That robust-looking blue microphone icon at the top right of a Microsoft Word document page called out to me, “Put me in, Coach. Put me in!”

Admittedly my techy skills put me in a “dinosaur” category. Maybe this is stuff some writers don’t think twice about doing. But I had never experimented with speech-to-text writing. With fear and trembling, I gave the mike a nod and sent him into the game. Locating a clip of an article I wanted to submit, I clicked on the little box “Mike” inhabited. My laptop beeped, a red recording light came on in front of him, and I started reading, simply inserting punctuation as I went. Mike (my eager literary quarterback) recognized the punctuation and a few other of my intuitively improvised commands. I could almost feel Mike lifting his winner of a coach onto his shoulders.

Of course, Mike’s hearing isn’t perfect, maybe from having his bell rung too many times. So, in a piece talking about Palm Sunday, he wrote that the people threw their Cokes (not cloaks) on the ground before Jesus. And when I was writing about Jesus’ miracles, Mike wrote about Jesus’ first miracle at Canada (not Cana). But I learned that when editing, with Mike on the job—after a good laugh—I can quickly correct those errors by highlighting the blunder and speaking the correction.

At first I couldn’t figure out how to create new paragraphs, so I just spoke the word paragraph and, when revising, created them the old-fashioned way. I did a Search for paragraph and edited out those insertions that Mike had become so attached to.  But, as the saying goes, when all else fails, ask Google. I couldn’t find anything specifically addressing how to create indented paragraphs, as such, but I learned I could say new line, then indent, saving myself that extra editing step.

Here’s a link to other shortcuts I’ve found: https://tinyurl.com/DictateShortcuts.

Some cleanup still remained. For instance, I needed to delete the automatic space Mike thought I needed after a colon in a Scripture reference. But the fixes didn’t take nearly as long as I thought they might. While reading through the manuscript, it was easy to correct those things while doing a general revising and updating of the piece.

I haven’t tried out the corresponding Transcribe feature yet, but I have a Zoom call interview I think I’ll try that out on. This tech-aversive person is actually having fun with this.

It all may come in handy before too long since my doctor wants me to consider carpal tunnel surgery—again. In general, I still don’t think that I could write even first drafts by dictation. But then…when I started my writing career, I had to write out everything longhand. I didn’t think I’d ever be able to compose at the keyboard (in those days a manual, then electric typewriter). Then one day I could.

So who knows when I may become a full-time dictator?

Maybe Mike knows.

Joyce K. Ellis is an award-winning author who has published hundreds of articles in Christian publications. Her 18 published books include The 500 Hats of a Modern-Day Woman, Our Heart Psalms, and a picture book for children, The Fabulous World That God Made. The Evangelical Press Association honored her in 2023 with a Lifetime Achievement Award. She and her husband, Steve, live in suburban Minneapolis

“Inspiration Is for Amateurs”

“The advice I like to give young artists, or really anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to do an awful lot of work.

All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you’re sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push you in another direction. Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that’s almost never the case.”

Chuck Close

Why You Need a Newsletter

by Ann-Margret Hovsepian

Newsletters have been around since at least the mid-fifteenth century and can be traced back to Venice, according to literature and media scholar Rachael Scarborough King. Around the turn of the eighteenth century, newspapers started to become the favored format for publications that informed readers of interesting events and news.

The newsletter did not disappear, however. Whether it’s a humble annual family update tucked into Christmas cards, a monthly booklet from a church or non-profit organization, or a professionally designed e-mail from a corporation, celebrity, or news source, newsletters are everywhere and that’s good news for writers and other self-employed creative types.

You may think newsletters are only for book authors since they have a specific product to sell. Why would a freelancer need one?

Over the last few years, I’ve been shifting gears to focus more on developing an art business and, as an illustrator, I recognize the value of regularly showing my work. I wish I had understood this principle 25 years ago when I started freelancing full-time as a writer. Showing your work—whether it’s on social media or in a newsletter—is important because it builds a relationship between you and your readers or potential customers (if you ever have the opportunity to write books or create other content that you can sell). Feedback from readers can help improve your writing, in terms of both your craft and your ideas.

Writing a newsletter is also a great way to practice writing on deadline. Although I’m doing less freelance writing these days, I’ve been sending out an e-newsletter, Whimsy & Wisdom, every Monday for the last three years. The exercise of coming up with a topic, writing concisely, and meeting a deadline is good for me. . . which is ultimately good for my readers because it means I’m constantly improving myself.

This article will not go into the nuts and bolts of setting up an e-newsletter. There’s a vast library of resources online you can tap into with a few strategic keyword searches (e.g. “designing e-newsletters” or “build email list”). What I want to give you here is your “why” as well as some tips to make the process a little smoother for you.

Email Is Best

You can spend hours creating beautiful social media posts, put them out there, and then get little to no response. You can’t even know for sure how many people saw or interacted with your content. And then there’s always the possibility of having a post blocked or removed, of having your account shut down, or of the platform itself going dark. There’s not much you can do in those scenarios.

Conversely, if you have an email list or a website, those are yours. You own them and have full control of the content and how you interact with your audience. Emails or e-newsletters are convenient for your readers because you are delivering your message straight to their inbox. They don’t have to look for you, which also means you are more easily seen. Your e-newsletter is competing only with whatever else is their inbox, not with thousands and thousands of other Instagram or Facebook accounts streaming by and then disappearing—and your email stays put until the recipient deletes it. Research also shows that emails tend to have a much higher click-through rate.

What to Send

Figure out what kind of newsletter yours is. What is your goal and who is your audience? Is it going to be:

  • news / updates about your business or organization,
  • promotional / sales,
  • educational / informational,
  • editorial / inspirational, or
  • a combination / hybrid (like mine, which is both informational and inspirational)

Figure out frequency and stick to it. Make sure it’s sustainable. If you can’t commit to every week, don’t start with every week.

Make the newsletter about your audience, not about you. Even when you’re sharing a personal story or promoting a product, make it about your audience. Prioritize being interested over being interesting, and relationships over sales. How does your message serve your readers? What is their take-away? What are you offering that no one else is? Ensure they know what they’re signing up for (i.e. deliver what they’re expecting). Use lead magnets (freebies—research this if you don’t know what I’m talking about) to entice readers. Make sure it’s something they’d be willing to pay money for otherwise it’s not enough of an incentive.

Bonus tips:

  • Personalize the email.
  • Keep a consistent style and voice. . .
  • but use different types of content. Use images! Tell stories!
  • Keep a content calendar. (I use a Google Sheet with a column for each of my seven sections where I plug in links and topics as soon as I find them. I also keep random ideas and links off to the side.)
  • Keep the content concise, relevant, and purposeful.
  • Include one call to action. Make sure it’s not half-hearted.
  • Encourage response through surveys / polls, contests / giveaways (tread lightly here), and free resources with perceived value.
  • Curate great content and credit your sources.
  • Keep subject lines concise and add one emoji. The subject line should be a clue to the reader that you’ll be answering a question.
  • Preview your email before you send it. A few times!

Design & Tech Stuff

If you don’t know how to design a newsletter and can’t afford a designer, use a template. Most email marketing tools (e.g. MailChimp and ConvertKit) have free templates you can customize, but there’s nothing wrong with starting with plain text until you’re comfortable designing your newsletter. Plain text is easy to read and much less distracting than a fancy but poorly designed newsletter.

Keep your style consistent from issue to issue and resist the temptation to go through frequent redesigns. Make sure your initial design is strong enough that you can be happy with it for at least a year or two (especially if your frequency is low).

Make your newsletter easy to find and sign up for (e.g. a pop-up on your website). Be sure to enable double opt-in for subscribers (I just figured this out myself!)

Learn how to optimize for mobile phones (I’m still working on this). Analyze your stats to see if things are going wrong (no opens, no clicks, bounces, unsubscribes, etc.) And don’t hesitate to use the help section of your email tool or to contact the help desk and chat with someone. Look at what others are doing. Read articles. Take virtual workshops or watch instructional videos. Basically, don’t wing it.

Here are a few more helpful resources if you’re ready to start:

Let me know in the comments section if you have any questions. I can’t promise I’ll be able to answer them but I will if I can, or we’ll develop a follow-up article. Please share your own tips, too!

Write with Authority

No one is going to take you seriously unless you take yourself seriously. Stop second-guessing yourself and calling your own authority into question. The best way to do this is by removing statements that weaken your authority from your writing. Here are some examples:

  • “I think”
  • “Maybe”
  • “I believe”
  • “In my opinion”

Write with authority and you will be seen as an authority.

Marelisa Fabrega, “54 Tips to Improve Your Nonfiction Writing”

AI and Editing

by Karin Beery

Confession: I use Grammarly. I know other writing professional who also use it. But Grammarly, ProWriting Aid, and PefectIt will never replace an editor. Despite the unlimited capacity of artificial intelligence (AI), there are a few reasons to proceed cautiously in the automated sphere.

More than Punctuation

Editing includes more than correct punctuation and grammar. There are actually several rounds of editing before you focus on those things. A comprehensive editing experience includes:

  • Developmental/Substantive: reviewing the big picture issues, including characterization, plot structure, pacing, and fiction-writing strategies.
  • Line: tightening each page, paragraph, and line to improve the flow, strengthen author voice, and create the most vivid and engaging descriptions.
  • Copy: grammar and punctuation, but also syntax, consistency, spelling, and more.
  • Proofread: typo check; it’s less of an edit than a review for stray errors.

Authors need all of these edits to create engaging, relatable stories. Grammarly and other programs skip developmental and line editing in favor of copyediting. (But just because they’re automated doesn’t mean they’re always right—you should never accept all of their suggested changes without double checking each to make sure it’s correct.)

Grammarly and other programs are a great tool you can use to clean up the technical issues of your manuscript but they can’t evaluate your story or writing skills.

Not All Feedback Is the Same

Several years ago, I received harsh criticism of one of my romance novels. At the end of the comments, the reviewer said, “I don’t really like or read romance novels though.” The reviewer’s opinions were valid, but they didn’t accurately reflect the quality of my writing or its appeal to my audience because the reviewer didn’t honestly know the difference between good and bad romance writing.

I’m starting to see authors using AI to review their stories instead of hiring editors or finding beta readers. These authors hope computer programs can evaluate their stories’ strengthens and weaknesses. But it doesn’t matter how many stories a company feeds into AI, it will never give authors what they really need—a reader’s perspective.

AI can only tell you what it thinks people will say or feel about a particular type or writing, but the feedback will be as useful as asking a non-romance reader to read and review romance—some of the comments might be helpful, but you’ll never really know how your audience feels about the story because you’re not asking them.

Context Matters

AI learns from analyzing any books it reads, but it doesn’t consider when the books were written or for whom. Yes, Pride and Prejudice and Moby Dick are well-known and often beloved books, but their style of writing would never be published today.

Reading tastes change. What was once popular isn’t anymore, but those styles are influencing AI because they’re being fed to the program.

Unless you can guarantee that the AI program you use has only analyzed manuscripts from the past two decades, it will compare your style (and suggest changes) based on outdated, once-popular styles that will turn off today’s readers, agents, and publishers.

Tools Are Tools

I’m not against AI. In fact, I’m looking forward to learning more about it and using it in my work—as a tool. It won’t replace editors, designers, beta readers, or others because it can’t. But refusing to learn how to use it effectively could be as useful as insisting on using a typewriter instead of a computer.

There’s still a lot to learn about AI and how it can help authors and editors. It’s okay to explore those options, but please don’t try to replace trained professionals with it. The results might not live up to your (or your reader’s) expectations.

Reprinted with permission from Karin’s blog. For more fiction-writing tips and advice, follow author and editor Karin on Facebook at Writing Now Editing, or sign up for her monthly newsletter.

Catch the Sound

Sometimes it will happen, in the middle of a difficult piece of writing, that one morning you wake up with a sentence in mind, and the sentence contains a sound that seems to unlock the problem for you [of finding your voice]. Speak to no one, go and write that sentence down. The sound can be more useful than a multipage outline. It is the sketch that precedes an architect’s blueprints, the writer’s equivalent of a vision.

Tracy Kidder and Richard Todd, from Good Prose

Writing Through Grief—Literally

by Lori Arnold

“Can you just stop and listen to me? I need someone to listen to me.”

“Yes ma’am,” says the woman on the phone, the irritation dripping from her voice.

“My mother recently passed away and I need to close out her account.”

The woman proceeds to ask for information, which I provide.

She places me on hold so I can listen to canned music yet again.

A dozen or so minutes pass before she returns to the line, whamming me with this: “I can’t really go any further without talking to your mom,” she said.

“The first thing I told you on this call was she died,” my voice shaking with emotion, grief and rage mixed with tears of loss. “You can’t talk to her. She’s dead.”

It was the second such conversation I had regarding my mom in a week.

As successor trustee for Mom’s trust, I was navigating territory no one ever wants to explore. Mom and I were especially close and her sudden death from a stroke numbed me. At 84, she was slowing down but still vibrant. She lived alone and still drove. A week before her death we went to church together, attended a ballet performance of a young family friend and finished the evening with crab cakes at her favorite restaurant.

Although she had planned well for her passing, it was still a maze of paperwork. There were also arrangements to be made for a memorial service, notifications of family and friends, and the empty hours of processing what was lost.

As a freelance writer, I had the benefit of flexibility but no protections for family leave. Going without a paycheck was not an option, which meant I literally had to work through the grief—and the fog that followed.

The journey has not been easy, but I’ve been blessed with clients who have been patient and accommodating through the process. Through it, I have learned some valuable tips on how to cope.

Be realistic Prioritize the workload

Recovering from grief takes time so make time for it since it can’t be calendared. The unpredictable nature of grief creates waves and cycles. In anticipation of this, it’s important to reduce the workload to allow space for grief pockets.

Be prayerful about which jobs to accept and don’t be afraid to say no, a difficult proposition for writers who spend years cultivating potential clients. I reluctantly did just that earlier this year, explaining why I wasn’t available. To my surprise the magazine editor recently reached out to me again, offering a new assignment I was able to accept.

Ultimately, I ended up working about half as much this year. It meant major adjustments financially, but my mental and emotional health benefitted from the reduction. The clients I did continue to work with also benefitted from a less scattered worker.

A caveat: One of the trademarks of journalists is a tendency to procrastinate. Don’t. Work ahead as much as possible. Doing so allows us the freedom to feel and process when we are slammed with a wave.

The fog of grief exists – Make (and follow) lists

I scanned a list of emails competing for my attention.

“Did you have a chance to review the blog email?”

I gulped. It was written by a client in response to a matter I had initiated. I looked at the date it was sent. Four days ago. Four days? How could I have missed the email?

I never imagined how much my memory would suffer because of grief. Because of my strong faith—and Mom’s—there is an enveloping peace with her passing. Yet, with lingering emotions and staggering details competing for my attention, I often had a hard time finding words. That’s like trying to play football without the pigskin.

This was particularly unsettling for me as my memory has always been sharp. As a former religion editor for a daily newspaper, I knew on cue the addresses and phone numbers for dozens and dozens of churches.

I also forgot tasks and conversations, which meant keeping lists and paper trails was an important resource tool—providing you don’t forget where you put the list. If I had followed my own advice, I would have been able to pen this blog the first time I drafted an outline!

Less is more – Work in small batches 

My normal practice is to block off large segments of time to work since it takes a bit of time to get into a rhythm. Writing for just an hour or so reminds me of classes at school. It takes a bit for the teacher to take roll and make announcements. Students also need time to settle down before instruction begins. The next thing you know there are only five or so minutes left and students are already fidgety as the clock ticks toward the deadline.

Since Mom’s passing, though, an hour was all my mind and body seemed to allow. Concentration was at a premium and working for just 60 minutes suddenly became uncharacteristically productive. I didn’t need a clock to tell me when to stop; my mind’s creativity usually gave way to a muddled mess of distractions. By breaking the work into smaller slots of time, I spread them throughout the day and evening with better success. Now, nearly a year later, I’m able to return to longer writing sessions.

Avoid isolation – Create time for fellowship

I thought I was prepared for all the demands of settling a trust and processing paperwork while winding down Mom’s affairs. I was wrong—especially in a post-COVID era where customer service seems to have experienced its own passing. (One representative called me by mom’s name five times, even after repeated correcting.) It’s impossible to recount how much time was lost to filling out forms, sitting on hold, waiting for callbacks and then initiating follow-up conversations—repeating Mom’s story every time I was passed on to a different department.

The time commitment, coupled with my freelance business, was enough to make me consider withdrawing from everything but Sunday worship services. Even as an extrovert, the idea of gathering for my weekly Bible study and other social gatherings overwhelmed me.

It may appear frivolous to protect (or add) fellowship time when faced with increased trust demands or coping with grief, but it was in those moments when I needed fellowship the most. Why? Because the freelance lifestyle is itself isolating. Add grief to the mixture and it can be a dangerous combination, even for people of faith. Those days and nights when I dragged myself to a gathering (or Zoom call) were where healing began and creativity was stoked. It was where Christian friends held me up when I was weak. They were the support bars surrounding the trampoline where I aimlessly bounced in an attempt to regain traction. As the months passed, I was able to bounce myself back onto solid ground.

Everyone indeed deals with grief differently, just as every freelance writer approaches their work and assignment load differently. My prayer is that these tips may be a starting point when faced with the daunting reality of working through—and living with—grief.

Lori Arnold is an award-winning journalist and editor who began her career at a community daily newspaper. After it folded, she served as managing editor and primary writer for the former Christian Examiner newspaper and its successor, Refreshed magazine. In addition to freelance writing through StoryLori Media, Lori is working on a nonfiction book project for Christians eager to see Jesus from a unique perspective and how He serves as a model for us. www.storylorimedia.com.

Writing About Christmas

What better way to deepen our ⁤understanding of the birth ⁣of Jesus than through writing? Writing allows us​ to⁢ delve​ deeper into our​ thoughts, explore our emotions, and connect with the story of Christ in a personal and meaningful way.

By putting⁣ pen to paper ‌(or fingers to keyboard), we give ourselves the opportunity to​ unwrap the joy​ of ⁣Christ in a way that is unique to each​ one ​of us. Through ⁣writing, we can unravel the layers⁣ of this timeless tale and discover ⁤new insights that may⁣ have previously gone unnoticed. Whether it’s ‍through poetry, storytelling,⁢ or even​ journaling, ‍the act ​of writing​ allows us to celebrate the birth of Jesus in a way that feels ‍authentic to us.‍

Debbie Hall