TGC

Why are some leaders more influential, inspiring and innovative than others? Why do some organizations command greater loyalty from customers and employees alike?

We use The Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate, in order to motivate people. It is the framework for the .

The whole idea of The Golden Circle is to share it with as many people as possible so that, together, we can change our world.

That's why we’ve developed The Golden Circle as a free tool to make it easier for you to share it with others. And we included presenter notes to help give some context around the ideas on each slide.

Presentation includes:

• The Golden Circle
• The biology behind the concept
• How to communicate using The Golden Circle
• Other ways to use it
• More resources to inspire