Game More, Pay Less
Buy used
£3.71
FREE delivery 2 - 5 June. Order within 8 hrs 2 mins. Details
Arrives before Father's Day
Used: Very Good | Details
Sold by Goldstone-Books
Condition: Used: Very Good
Only 1 left in stock.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Michael Hayman
Follow
Nick Giles
Follow
Something went wrong. Please try your request again later.

Mission: How the Best in Business Break Through Hardcover – 2 July 2015

by Michael Hayman (Author), Nick Giles (Author)
4.2 out of 5 stars 48 ratings
Get 3 for the price of 2 Qualifying items | Terms
if you qualify Qualifying items | Terms

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.

From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

Read more
Previous slide of product details
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Portfolio Penguin
  4. Publication date
    2 July 2015
  5. Dimensions
    16.05 x 2.49 x 24.13 cm
  6. ISBN-10
    9780241004777
  7. ISBN-13
    978-0241004777
Next slide of product details
Save 15% on Baby Einstein

Product description

Review

Fascinating - and all the better for being digestible and readable. Business schools should study its pages (Chris Blackhurst Evening Standard)

Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur (Elitebusiness)

'Guerrilla upstarts ... bonafide architects of tomorrow's business-scape' (Director)

Good things happen when you are in their vicinity. I recommend them highly (Alain de Botton (on Seven Hills))

Seven Hills are a smart outfit and an exciting business (Peter Jones CBE, Dragons' Den investor)

Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper (Joe Gebbia, Co-founder and Chief Product Officer, Airbnb)

Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society (John Mackey, founder, Whole Foods)

In Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change . . . This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating (HRH The Duke of York, KG)

In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player (Sherry Coutu, board member, LinkedIn and London Stock Exchange)

A whistle-stop tour of some of the world's most interesting entrepreneurial companies. The book offers a new perspective ... read it with a pen and paper - it will ensure you're on the right mission. (Forbes)

Engaging, highly readable, provocative ... If you are considering setting up on your own, or have already done so, you are likely to come away with at least one or two useful tips. Even if you don't run your own business, you will almost certainly enjoy reading the experiences of those who have in this book (MoneyWeek)

From the Inside Flap

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.

From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

Product details

  • ASIN ‏ : ‎ 0241004772
  • Publisher ‏ : ‎ Portfolio Penguin
  • Publication date ‏ : ‎ 2 July 2015
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 9780241004777
  • ISBN-13 ‏ : ‎ 978-0241004777
  • Item weight ‏ : ‎ 484 g
  • Dimensions ‏ : ‎ 16.05 x 2.49 x 24.13 cm
  • Customer reviews:
    4.2 out of 5 stars 48 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Michael Hayman

    Michael Hayman

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Michael is co-founder of Seven Hills, the high growth campaigns firm. It is the Holmes Report Best Corporate Consultancy In The World.

    He is a Co-founder of StartUp Britain, the national initiative for early-stage enterprise launched by the Prime Minister & fully supported by HM Government.

    Michael is an Honorary Fellow at the University of Cambridge Judge Business School & is Chairman of Entrepreneurs at the private bank Coutts & Co.

    As a member of Catalyst UK he works with UK Trade & Investment to promote British excellence internationally. He is also an advisory board member of the UK arm of Mass Challenge, the world's start up largest accelerator.

    He is an accomplished interviewer: Musician will.i.am, Wikipedia's Jimmy Wales, Dragons' Dens Peter Jones, digital pioneer Martha Lane Fox, Olympic legends Lord Coe & Jessica Ennis, Shadow Business Secretary Chuka Umunna and the Prime Minister, David Cameron, are just some of those he has interviewed.

    Michael is listed in GQ Magazine's inaugural 100 Most Connected Men & was awarded an MBE for services to entrepreneurship.

    See more on the author's page
  2. Nick Giles

    Nick Giles

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Nick Giles is co-founder of Seven Hills, the highly acclaimed campaigns firm. The business was founded to generate momentum for Britain's explosive growth companies and most exciting entrepreneurs.

    The firm has been named the Best Corporate Consultancy in the world by the communications industry monitor The Holmes Report. It is also a Santander Breakthrough 50 winner, which celebrates the fastest growing businesses in the UK.

    Nick works directly with founders and CEOs including Big Data pioneer David Richards (WANdisco), multi-award-winning baby food founder Paul Lindley (Ella's Kitchen), customer insight expert Edwina Dunn (dunnhumby) and London's first female stock broking boss Sam Smith (finnCap).

    He is also committed to the promotion of international cities and regions as enterprise destinations. Nick works directly with former Skype executive Russ Shaw in the development of Tech London Advocates, the campaign to support the capital's digital start-up community, and is currently leading the effort to transform the UK into a 'Tech Nation' with Britain's flagship digital campaign, Tech City UK. In 2013, he was appointed Ambassador for Invest Hong Kong, tasked with promoting links between London and Hong Kong and positioning the latter as a vibrant hub for global business. He serves on the Advisory Boards of several clients, including Tech London Advocates, guiding on communication and strategy.

    Nick leads the international communications campaign for One Young World, the global youth charity co-founded by Havas Worldwide Co-Global President Kate Robertson and former Global CEO David Jones, whose annual Summit welcomes speakers including President Bill Clinton, Kofi Annan, Jack Dorsey, Bob Geldof, Jamie Oliver and Antony Jenkins. He also leads the media campaign for Advertising Week Europe, the continent's largest annual gathering of advertising, creative and marketing industry leaders which has played host to speakers including Sir Ben Ainslie, Sir Martin Sorrell, Jimmy Carr, Kim Cattrall, Alistair Campbell and Sir Kenneth Branagh.

    A regular media commentator, Nick has written for City AM, Virgin.com, Management Today and Director Magazine on subjects ranging from technology, entrepreneurship and the economy - including annual dispatches from the World Economic Forum in Davos.

    He was recently selected as one of GQ Magazine's 100 Most Connected Men of 2014.

    See more on the author's page
Next page

Customer reviews

4.2 out of 5 stars
48 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Customers say

Customers find the book brilliantly written and packed with insight, with one review noting its universally applicable lessons. They appreciate its readability, with one customer mentioning they finished it in one sitting.

AI-generated from the text of customer reviews

Select to learn more

9 customers mention ‘Advice’9 positive0 negative

Customers find the book's advice inspiring and packed with insight, particularly praising how it brilliantly lays out the approach for successful 21st century leaders.

"...This is not a how-to business book. It is an inspiring story, the distillation of a wealth of experience, conveyed with verve, humour and flair...." Read more

"...This is packed with insight, tips, advice and takeaways, more than enough to help the next Zuckerberg be born and succeed but the tip I loved the..." Read more

"...It's a playbook of the strategies, personal qualities and approaches of transformed leadership that is required in our digitally connected world and..." Read more

"...The result is a heady cocktail of advice, approaches and learning that can act as a coda for the 21st century business...." Read more

9 customers mention ‘Readability’9 positive0 negative

Customers find the book readable, with one mentioning they finished it in one sitting, and another noting it's required reading for school leavers.

"...It should be required reading for all school leavers, FE colleges and students and for their teachers. This is not a how-to business book...." Read more

"I really enjoyed this book and recommend it to everyone, not just wannabe Bransons and Zuckerbergs...." Read more

"...and highly engaging, I was hooked from the introduction and read it over a weekend. Very inspiring and highly recommended." Read more

"...Read its many stories one at a time, or read it in one sitting, or take each chapter as a separate essay in how businesses grow (and how yours can)...." Read more

4 customers mention ‘Writing style’4 positive0 negative

Customers praise the writing style of the book, describing it as brilliantly written, with one customer noting its lightness and another mentioning its succinctness.

"...Succinct, cogently argued and with some wonderful and wacky stories to back it up, Mission shows how every successful business should be able to..." Read more

"...Brilliantly written and highly engaging, I was hooked from the introduction and read it over a weekend. Very inspiring and highly recommended." Read more

"...It stands alone in the arena of business books, benefiting from a lightness of prose, a fast-paced narrative and hard-hitting insights...." Read more

"Written with passion, read for pleasure..." Read more

Top reviews from United Kingdom

  • Durhamgirl
    5.0 out of 5 stars An inspirational read
    Reviewed in the United Kingdom on 4 July 2015
    Verified Purchase
    Michael Hayman and Nick Giles should be out on their respective soapboxes in every town in Britain to promote this book. Succinct, cogently argued and with some wonderful and wacky stories to back it up, Mission shows how every successful business should be able to define its core objective in a sentence, believe in it and communicate it to others in order to win through in an intensely competitive business environment in which the customer is not only better informed than ever before but also demands an ethical foundation to business. Who would have thought a clothing company could promote a new jacket with the words, 'Do you really need to buy this?' Although the tone of the book is decidedly upbeat - all successful entrepreneurs are optimists - there is clear recognition that many new start-ups will fail and that failure can be instructive and used to powerful effect.
    The lessons of the book are universally applicable. Have faith in what you do, communicate that faith to others, act it out and keep on innovating to stay ahead. It should be required reading for all school leavers, FE colleges and students and for their teachers.
    This is not a how-to business book. It is an inspiring story, the distillation of a wealth of experience, conveyed with verve, humour and flair. The authors maintain that successful campaigns have the punters responding: 'I love it.' Well, I loved this and read it at one sitting. Highly recommended.
    2 people found this helpful
    Helpful
     Report
  • .
    4.0 out of 5 stars Buy it, learn from it, then burn your boats!
    Reviewed in the United Kingdom on 2 August 2015
    Verified Purchase
    I really enjoyed this book and recommend it to everyone, not just wannabe Bransons and Zuckerbergs. Its advice and insight can be applied to many areas of life, not just business.

    Written by two entrepreneurs who have built a very successful business from the ground up, this book shows us how budding entrepreneurs and existing businesses can succeed in today's changed marketplace and achieve acclaim in the wider world. It's also a warning about how even established and healthy companies can fail and fall out of favour in a rapidly changing world: Blockbuster being a poignant example.

    It takes us through several high profile examples - inc. Ella's Kitchen, Uber, and Airbnb - and explains why business cannot just be about the pursuit of profit any longer.

    Yes they state profit matters, but Michael and Nick help us realise making a profit is no more the purpose of business than breathing is the purpose of life: profit is a byproduct of ceaselessly campaigning for a heartfelt mission.

    To succeed in today's environment, a business must have an all-consuming ethical mission at the heart of everything it does. It must be believed, championed and campaigned for by everyone in the business. If not, time-poor - not to mention cynical, advert-drenched and PR-wary - customers simply won't believe in that business and will take their money, support and attention elsewhere.

    This is packed with insight, tips, advice and takeaways, more than enough to help the next Zuckerberg be born and succeed but the tip I loved the best is about how nailing your colours to the mast, or burning your boats as Michael and Nick put it, is the most convincing way to persuade and prove to your customers just how committed you are to your your cause.
    3 people found this helpful
    Helpful
     Report
  • Claire Lewis
    5.0 out of 5 stars A seminal book for 21st Century Leadership
    Reviewed in the United Kingdom on 10 July 2015
    Verified Purchase
    MISSION brilliantly lays out the approach for successful 21st century leaders, and not just those in business. It's a playbook of the strategies, personal qualities and approaches of transformed leadership that is required in our digitally connected world and shows how leaders of businesses and organisations today need to adapt from the hierarchical leadership models of the old economy.

    Brilliantly written and highly engaging, I was hooked from the introduction and read it over a weekend. Very inspiring and highly recommended.
    Helpful
     Report
  • Tim Young
    5.0 out of 5 stars Just Go Read It
    Reviewed in the United Kingdom on 15 July 2015
    Verified Purchase
    Michael Hayman & Nick Giles have written a super, clear, cogent book that makes explicit the link between business purpose and outcome. Read its many stories one at a time, or read it in one sitting, or take each chapter as a separate essay in how businesses grow (and how yours can). Use it to decide whether you are a carer, sharer or darer, focus on what it is you really offer... Just go read it. Andrew St George
    Helpful
     Report
  • Amazon Customer
    5.0 out of 5 stars The Mission starts here.....
    Reviewed in the United Kingdom on 8 July 2015
    Verified Purchase
    In Mission, Michael and Nick have successful brought together their own entrepreneurial experiences with some of the most exciting businesses of today. The result is a heady cocktail of advice, approaches and learning that can act as a coda for the 21st century business. It is clear that this book marks a key watershed in thinking about growth companies and will be of benefit to the entrepreneur looking to take their first tentative steps as much as it will be to the corporate executive seeking to drive change in their organisation.

    It stands alone in the arena of business books, benefiting from a lightness of prose, a fast-paced narrative and hard-hitting insights. I really can't recommend it highly enough.
    2 people found this helpful
    Helpful
     Report
  • Penny Power OBE
    5.0 out of 5 stars I have been amazed by the campaigns they have led and the impact ...
    Reviewed in the United Kingdom on 17 July 2015
    Verified Purchase
    Michael and Nick are leaders in their field. I have been amazed by the campaigns they have led and the impact they have on the companies they support. To have the opportunity to read how they do it and build a campaign mindset myself is a generous act from them. I strongly recommend this book for business and charities, this is the way to gain attention in a world where 'attention' is an asset.
    Helpful
     Report
  • Rebel Book Club
    4.0 out of 5 stars Businesses without a societal mission are heading for extinction
    Reviewed in the United Kingdom on 14 January 2019
    Verified Purchase
    A bit like Weconomy, the premise is easy to agree with: businesses that have a societal mission are the future, but I didn’t get quite as excited by this book as I’d hoped. Probably better suited to those coming to this topic for the first time. 6/10
    Helpful
     Report
  • EW
    5.0 out of 5 stars Written with passion, read for pleasure
    Reviewed in the United Kingdom on 22 July 2015
    Verified Purchase
    Fascinating analysis of how businesses have succeeded in C21 with first hand insights and accounts from their leaders. Written by two entrepreneurs who practice what they preach Mission both informs and inspires readers to make things happen. A compelling read - can't wait for Hayman and Giles's sequel...
    Helpful
     Report

Top reviews from other countries

  • Amazon Customer
    4.0 out of 5 stars Your 'mission' to promote your startup
    Reviewed in the United States on 1 November 2016
    Verified Purchase
    Interesting concept to promote your startup as if you're a promoting a political campaign. Well written and enjoyed the read.
    Report