Boost Brands with Sponsored Mobile Calls
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This document describes a branded sponsored call service that allows brands to connect with consumers by playing a short audio ad before connecting free phone calls. The service is promoted across various media platforms to catch consumers' attention. When a consumer initiates a call using the service, they first must listen to a 10-20 second ad before the 1-2 minute free call is connected. The service can be customized with features like integrated mobile surveys and coupons to further engage consumers and increase product trials. Case studies show brands in other countries using similar sponsored call services to promote their products and connect with customers.
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Boost Brands with Sponsored Mobile Calls
- 1. Grow Brand Awareness Connect Consumers Incite Product Activation Catch Consumers’ Attention Branded Sponsored Call Service
- 2. Press 3, if you wish to receive a free coupon to try out our new soft 2 drink. Hey! I am ChiChi from Justpalm.com I will sponsor your call… But listen to me first for a few seconds. I’ve got something exciting for you…
- 3. 3 Consumers don’t know your product until they have tried it and it works for them. Helps Incite Product Activation
- 4. 4 Helps Connect Consumers Consumers hate interruptive commercials. They prefer to be socially engaged and connected
- 5. 5 Consumers stroll blind in stores. They need a little guidance to choose your product. Helps Catch Consumers’ Attention
- 6. 6 Helps Grow Brand Awareness Consumers perceive all products to be created equal. They need an incentive to convert to your brand.
- 7. 7 Introducing A Branded Sponsored Call service that helps brands connect with consumers, engage with them socially and convert them to customers.
- 8. 8 So… How does it work?
- 9. Every time your consumers will want to make a quick free call through your service, they will first have to listen to a short advertisement (Approx. 10-20 sec) and then automatically be connected to their loved ones to talk for 1 or 2 min free. 9
- 10. 10 But… What’s the consumer journey like?
- 11. ChiChi is promoted on all Media platforms Radio, TV, Product wraps, In- Market Activation, Public events, Social Media, etc. Consumers initiate calls •Dial USSD String (*120*FriendNo#) •Send Keyword to Short Code (33345) •Go onto the ChiChi mobi-site. 11 Consumers receive the “call-back” •Ad is played fully •Call-to-Action is played 4 3 2 1 ChiChi connects Caller & Callee •ChiChi cuts the call after 1 or 2 min. •SMS is sent to both parties on call completion.
- 12. 12 We can customize ChiChi with nice features to suit your mobile campaign objective & budget. USSD, SMS, Mobisite Integrated mobile survey Location-Based Ads Sponsored Call duration Calls per user per day Integrated mobile couponing
- 13. Our Brand Promises: 1.Get your mobile Audio Ad listened to from end-to-end 2.Incite product trial with free mobile coupons* 3.Re-target inactive customers to increase product trial* 4.Profile your customers through mobile survey 5.Geo-locate your customers to stay relevant* 6.Stimulate tone of free “WoM” consumer referrals 7.Report product sales performance linked to the campaign * Product capability depends on LBS availability from the mobile networks & mobile couponing partner. 13
- 14. 14 Some Case Studies* (*Not exclusive to justpalm.com & partners)
- 15. 15 Every month Adidas in Netherland offers 100.000 sponsored calls! With an Adidas product code you get access to these numerous free calls. Enter the code and you can start your free call right away, also to mobile or foreign numbers. The football federation Atletico De Madrid in Spain offers 1 free sponsored calls per day to all their fans to support the Spanish team during the Brazil world cup ‘14. During the call, supporters could emulate a sound of a “Stadium”. (www.lallamadarojiblanca.com)
- 16. 16 Every month Adidas in Netherland offers 100.000 sponsored calls! With an Adidas product code you get access to these numerous free calls. Enter the code and you can start your free call right away, also to mobile or foreign numbers. (More info: www.sponsoredcalling.com)
- 17. 17 Sounds Excellent? Get in touch: Justpalm.com Web & Mobile Marketing BBM: 2AC723DB Web: www.justpalm.com WhatsApp: +27 78 79 37 399 E-mail: info@justpalm.com