How To Run a Successful Freelance Business
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Presentation for Larry Asher's workshop at the School of Visual Concepts
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How To Run a Successful Freelance Business
- 20. Every birth that takes place at Swedish — and there have been more than 200,000 of them — is a remarkable event. But the 1935 arrival of David Ishii is quite another story. Sadly, his mother died in childbirth, and David’s father was ill equipped to take care of a newborn. So, Mr. Ishii made arrangements with Swedish to care for his new son while he took his six other children to Japan where relatives could look after them. What was supposed to be a brief absence turned into 31/2 years. So David grew up at Swedish with a whole team of mothers — all dressed in starched white uniforms. To this day, David remembers accompanying Swedish’s founder, Dr. Nils Johanson, around the halls of the hospital. And he faintly recalls a birthday party the nurses threw for him. It was and is the Swedish way to do whatever it takes to make patients feel at home — even if it actually is your home. Watch 100 stories about Swedish’s 100 years at www.swedish.org/100years Thousands of babies have been born at Swedish. But only one went on to live there for 31/2 years.
- 25. WHO THEY ARE THEIR FREELANCE ASPIRATIONS WHAT’S OF CONCERN
- 27. TEDLEONHARDT.COM RECOURSES.COM WINWITHOUTPITCHING.COM DAVID C. BAKER BLAIR ENNSTED LEONHARDT
- 28. BE AN EXPERT
- 33. YOU CAN COME UP WITH BETTER IDEAS
- 45. EXPERT PROJECT
- 65. THE MATH
- 66. 52 WEEKS -2 WEEKS 50 WEEKS
- 67. 50 WEEKS x40 HOURS 2,000 HOURS
- 71. $82,000 BASE SALARY 8,200 PAYROLL TAXES 8,400 OFFICE RENT 6,000 HEALTH INS. 1,200 INTERNET/CELL 10,000 PROMOTION 3,000 PROFESSIONAL SVCS. 1,000 TECHNOLOGY 5,000 MISC. EXP. & ENT. $126,000 SALARY + EXPENSES
- 72. $126,000 SALARY + EXPENSES 25,200 20% PROFIT $151,200 INCOME TARGET
- 73. 2,000 HOURS -400 75% BILLABLE -56 7 HOLIDAYS -40 5 SICK DAYS 1,504 AVAILABLE HOURS
- 87. HOW TO AVOID GETTING STUNG
- 92. VALUE VS. CHEAP
- 96. 3. BE CONSISTENT
- 97. 4. DON’T DO IT ALL
- 98. IT’S ALL ONLINE
- 107. WHAT DID YOU THINK?