Amazon hardware event 2017: the latest Echo, Alexa, and Fire TV news

Amazon surprised everyone with a press event that unveiled a bunch of new Echo hardware. The Echo speaker, originally launched in 2014, was overdue for an update after the company spun off devices with a camera and a touchscreen. Today’s event also introduced a refreshed Fire TV, just days after Apple launched its updated Apple TV with 4K support.

If you missed any of it, we have the biggest announcements right here.

Amazon today introduced a new $69.99 Fire TV with HDR and 4K capabilities. The redesigned Fire TV is a small flat square dongle with an HDMI cable sticking out, and it again ships with an Alexa voice remote included. It’s basically a smaller version of the discontinued set-top box that now plugs into the back of your TV and hangs there. The previous Fire TV box already did 4K, but this one can now play it at 60 frames per second and adds HDR (high dynamic range) as a brand new feature to Amazon’s streaming devices.

Its announcement comes just days after Apple finally launched a new Apple TV with 4K support. But the Apple TV starts at $179, which is more than twice as expensive as this latest generation of Amazon’s Fire TV. That makes for a rough comparison if you’re Apple.

Saying “good morning” to your Echo could soon trigger a whole raft of commands. As part of the Amazon event in Seattle today, the company showed off a new API that lets developers build multi-step routines into simple Alexa commands.

In a demonstration, Amazon device VIP Dave Limp said “Alexa, good morning,” which triggered a sequence of events in the faux-home setting that Amazon set up in its headquarters for the event. First, the lights came on in the demonstration room. Then, a smart window shade rolled up, and Alexa began reading the news. Finally, a teakettle began to boil water.

Amazon announced a new member to its Echo family: Echo Buttons are designed to offer physical interaction with other Echo devices, specifically for use in playing family games.

The new devices are small and roughly hockey puck-shaped in size (think a sleeker version of Staples’ easy button, but one that lights up). Owners will be able to use them to play games in conjunction with an Alexa device. At its press event today, Amazon showed off the buttons playing games like trivia, where users push the button to answer just like on traditional televised game shows.

Amazon’s Echo products have always been good at voice-related functions, except for one key voice-related function: making phone calls. Now there’s a new solution for that.

At a hardware event at its new Seattle campus today, Amazon announced the Echo Connect, a $35 speaker / phone device that plugs into the wall and lets US customers make phone calls through their Echo speakers. The call is tied to the owner’s phone number, so receivers will still know who’s calling them. That makes this new Echo more like landline speaker.

Amazon added Alexa voice calling and messaging to US devices earlier this year, and it’s now expanding to Europe. Alexa’s voice calling feature will work on standard Echo or Echo Dot devices, and it allows Alexa-powered devices to call each other. You can also call Alexa devices using the Alexa app for iOS and Android.

While the existing calling feature didn’t support calling phone numbers, Amazon is also enabling calls to any numbers in the US today. It’s not clear when this will be expanded to the UK and Germany, though.