Award-winning trial lawyer and legal tech pioneer Mitch Jackson @MitchJacksonEsq discusses how artificial intelligence is reshaping the legal industry. Mitch shares his unique perspective on using AI not just for efficiency, but for transformative impact—streamlining firm operations, enhancing client experiences, and even providing predictive insights for litigation. He highlights tools like ChatGPT, Perplexity, and Google AI Studio, showing how lawyers can go beyond surface-level automation to leverage AI for research, storytelling, voir dire prep, and mediation strategies.
Mitch emphasizes that while AI will inevitably replace certain legal jobs, it will also create even more opportunities for those who adapt. He encourages lawyers to shift their mindset, embrace innovation, and use AI to become indispensable. Together, Mitch and Kevin explore how AI can elevate legal marketing and SEO by creating client-centered, emotionally resonant content. From newsjacking to analyzing presentation skills with AI, the episode is packed with actionable insights for legal professionals ready to thrive in the AI era.
Today's episode is sponsored by Answering Legal. l. Click here to get started with your 400-minute free trial! https://thisisarray.com/answeringlegal/
Chapters list:
00:00 Introduction and Guest Introduction
02:04 Understanding AI in Law Practice
07:32 The Impact of AI on Legal Jobs
12:33 Enhancing Client Experience with AI
17:31 Using AI for Predictive Analysis
21:33 Creating Client-Centric Content
27:52 Leveraging AI for News Jacking and Content Creation
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