This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.

This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and ...

This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite systems as competing distribution systems.The ...

本书覆盖了媒介管理、媒介营销、媒介促销等多领域、多层次的知识,包括媒介市场营销的机会与目标、广播电视网促销、有线电视网的营销与促销、电视的全球化促销与营销等。

本书共分为四大部分, 包括节目策划与运营的资源及法则, 无线电视的节目策划与运营战略, 有线, 卫星和在线节目的运营战略, 以及广播节目的策划与运营等内容.