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Train Your Brain to Get Rich: The Simple Program That Primes Your Gray Cells for Wealth, Prosperity, and Financial Security Paperback – November 15, 2011

by Teresa Aubele (Author)
4.6 out of 5 stars 34 ratings
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You really can think yourself rich--when you program your gray matter to make money. In this groundbreaking guide, neuroscientist Dr. Teresa Aubele teams up with finance whiz Doug Freeman, business consultant Dr. Lee Hausner, and Psychology Today blogger Susan Reynolds to help you capitalize on your brain--literally.

This one-of-a-kind method draws upon the most recent breakthroughs in neuroscience, biology, and psychology to show you how to:
  • Make more money, by reprogramming your brain to identify the best opportunities
  • Invest more wisely, by short-circuiting the pleasure center that facilitates your faulty reasoning
  • Rebound from financial setbacks, without getting trapped by your brain's fight-or-flight response
  • Create more wealth, by focusing your mind on innovation and creativity
  • Keep more of what you make, by tricking your brain into taking the long view
This book is your ticket to a more money-minded brain, a bigger bank account, and a richer life--one fortune at a time!
Read more
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Adams Media
  4. Publication date
    November 15, 2011
  5. Dimensions
    5.5 x 1 x 8.44 inches
  6. ISBN-10
    144052808X
  7. ISBN-13
    978-1440528088
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Editorial Reviews

About the Author

Teresa Aubelo, PhD received her PhD in Neuroscience from Stony Brook University. She Is currently conducting research on the hormonal influence on brain circuitry and function at Florida State University, research supported by the National Institutes of Health. She currently lives In Tallahassee, FL.
Doug Freeman, JD, LLM provides strategic planning and organizational management advice for business, nonprofit, foundation, and family clients. Until retirement, Mr. Freeman was designated a Certified Specialist in Taxation under the State Bar of California. He lives in Newport Beach, CA. Lee Hausner, PhD is an internationally recognized clinical psychologist and business consultant. Dr. Hausner cofounded First Foundation Advisors, a consulting group dealing with families involved in a family husiness and/or high net worth families of wealth. He lives in Los Angeles, CA. Susan Reynolds is a journalist, author, and founder of Literary Cottage, a literary consulting firm. She lives in Boston, MA.

Teresa Aubele (West Bridgewater, MA) received her PhD in Neuroscience from Stony Brook University. She is currently engaged as a postdoctoral researcher at Florida State University.

Doug Freeman, JD, LLM (Newport Beach, CA) provides strategic planning and organizational management advice for business, nonprofit, foundation, and family clients. Until retirement, Mr. Freeman was designated a Certified Specialist in Taxation under the State Bar of California.

Lee Hausner, PhD (Los Angeles, CA) is an internationally recognized clinical psychologist and business consultant. Dr. Hausner co-founded First Foundation Advisors, a consulting group dealing with families involved in a family business and/or high net worth families of wealth.

Susan Reynolds (Boston, MA) is a journalist, author, and founder of Literary Cottage, a literary consulting firm.

Product details

  • Publisher ‏ : ‎ Adams Media
  • Publication date ‏ : ‎ November 15, 2011
  • Edition ‏ : ‎ Standard Edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 144052808X
  • ISBN-13 ‏ : ‎ 978-1440528088
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 1 x 8.44 inches
  • Customer Reviews:
    4.6 out of 5 stars 34 ratings

About the authors

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  1. Susan Reynolds

    Susan Reynolds

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    Full content visible, double tap to read brief content.

    Susan Reynolds has authored, co-authored, or edited more than 50 nonfiction and fiction books. Her most recent works are Empowered Empath; Find Your Authenticity; Overcome Your Anxiety; The Loneliness Problem; and Fire Up Your Writing Brain: How to Use Proven Neuroscience to Become a More Creative, Productive, and Successful Writer. She is currently writing a novel that takes place in Paris.

    Susan Reynolds began her career at Fairchild Publications in NYC, Boston, and Los Angeles.

    Books Authored or Edited by Susan Reynolds include:

    Empowered Empath (2024)

    Overcome Your Anxiety (2024)

    Find Your Authenticity (2024)

    The Loneliness Problem (2023)

    3-Minute Positivity (2023)

    5-Minute Productivity (2023)

    Fire Up Your Writing Brain (2015)

    Train Your Brain to Get Happy (2011)

    Train Your Brain to Get Rich (2011)

    Meditation for Moms (2012)

    Healthiest You Ever (2011)

    Woodstock Revisited (2009)

    Everything Enneagram (2007)

    Everything Personal Finance for Single Mothers (2006)

    One-Income Household (2009)

    250 Personal Finance Questions for Single Mothers (2009)

    My Teacher is My Hero (2008)

    My Mom Is My Hero (2009)

    My Dad Is My Hero (2009)

    My Dog Is My Hero (2010)

    Change Your Shoes, Change Your Life (2005)

    Mr. Cheap's Guide to Wine (2006) - Edited

    The Portable Italian Mother (2009)

    365 Ways to Boost Your Brainpower (2008) - Edited

    365 Ways to Boost Your Metabolism (2009) - Edited

    Monster Boss (2008) - Edited

    The Only Writing Service: Grant Writing (2009) - Edited

    Today I Made a Difference (2009) - Edited

    Yes We Can: 365 Ways to Make America a Better Place - Collaborator

    Size Sexy (2009) - Book Doctored

    See more on the author's page
  2. Teresa Aubele

    Teresa Aubele

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    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read book recommendations and more.

    See more on the author's page
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4.6 out of 5 stars
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Top reviews from the United States

  • Victor Beltran
    5.0 out of 5 stars Great book
    Reviewed in the United States on May 12, 2016
    It's a great book that tea helps you set up the mindset you need to be rich or successful, I'm glad it was the first book I read and it really helped.
    2 people found this helpful
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  • Charles Knight
    4.0 out of 5 stars Four Stars
    Reviewed in the United States on November 13, 2017
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  • Anthony R. Dickinson
    4.0 out of 5 stars Wealth creation meet the Dao of Neuroscience
    Reviewed in the United States on July 7, 2012
    Subtitled "The simple program that primes your gray cells for wealth, prosperity and financial security", this volume presents an addition to the self-help and "how to" reference section of the get-rich-quicker part of the bookshelf. More than just another guru-driven book in the mold of Dale Carnegie, the four authors of this text nonetheless provide a clearly focused 13-chapter read for those wishing to learn a rationale (and recipe) for personal-behavioural action which is designed to maximise (if not simply improve) one's chances of wealth attainment and success.

    Aimed at those perhaps more unfamiliar with applying the findings of modern neuroscience (and especially so with regards the burgeoning field of neuro-economics) to business and marketing practice. There is little new knowledge or thinking to be found here for the more informed and seasoned scholar of similar texts, but much for the new comer as a first read (think `lizard/reptile' brain business books meets `The Dao of Neuroscience' (review earlier at:
    [...])

    Most chapters begin with a short set of (5-10) probing questions to stimulate the reader's orientation towards its new topic, each requiring a single, fixed, multiple-choice response. The answers provided inform the reader to what degree (if any) s/he might already be acting/prepared consistent with the ensuing chapter's advice. Having dealt with definitions of wealth (Ch.1), and how one's brain's activity might relate to its acquisition (and more importantly perhaps, why most people's do not ! (Chs. 2-5)), the latter half of the book is concerned more with developing the attitudes, planning, and specific daily practice habits required to enhance business success. This approach includes tips and advice re learning, knowledge acquisition, networking and the all-important `intention to become rich' here, but additionally champions the usefulness (if not necessity ?) to engage in frequent, periodic meditation practice (mindfulness). Little data is offered in support of its use in achieving this (though such research data does now exist in the scientific neuroscience literature), the novice business-development reader perhaps often left wondering which parts of the text to believe, and why.

    Indeed, as with so many texts of this sort, the information provided is inadequately evidenced (there was neither a bibliography nor reference section included in the version received for review), and although some researchers are named on occasion, their published work was not cited anywhere in the book, nor any references provided for the reader to consult further. This was especially true of the final chapter concerned with nutrition, and especially in regards to supporting the developing brain. At best here we received a shopping list of food items to obtain in feeding our `smarter brain' (and it is quite a good list !), whilst also being informed about which items we would do well to avoid; but again the literature references are missing (and thus may appear to be anecdotal in their providing so little evidence for their claims). Likewise with the chapters concerned with exercise (Ch. 11) and sleep (Ch. 12), each again providing rather standard advice, and mostly based upon research dealing with `normative' samples. Indeed, and somewhat paradoxically, it is this last point that makes this book useful (especially for the new comer to business/wealth creation), but also so much less valuable for the experienced business person. Might it be more useful to learn here less about the norms of achievement, and instead to learn more about the specific brain differences, personality traits, and practices of example key entrepreneurs, inventors, discoverers, or even the wealthy people that these authors are trying to help the reader become one of ? This issue was not directly addressed, and as such would be a welcome addition within any subsequent volume. As presently written, I will be buying it for my children to read, if not for a colleague in the lab, but will suggest that we all have a look at the amply concise 32-item advice/checklist in the book's appendix during a visit to the bookshop (pp. 248-251), and oh, don't forget to keep up the daily meditation practice also (Ch.9).

    Tony Dickinson
    Academic Research Laboratory (ARL, HK), KBET+ (USA/China). June, 2012.
    12 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Best e commerce App
    Reviewed in India on July 11, 2015
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